Demand Generation Director

Please note: we’re a remote-first company and offer the flexibility to work remotely within the country listed in the job posting. At Bitrise , we’re transforming how mobile products are developed and deployed for thousands of customers worldwide.

Many customers discover us through events that either introduce them to our platform or help them understand a problem they’re facing and how we can solve it.

As the Head of Demand Generation at Bitrise , you’ll be responsible for developing, implementing, and optimizing our Demand Generation engine across our self-serve and direct sales GTM motions. You will be responsible for generating high-quality leads that fuel our sales pipeline and drive digital customer acquisition..

Additionally, you will own and manage our marketing tech stack, working closely with Revenue Operations including sales ops, marketing ops, and product teams to create impactful campaigns that resonate with our target audience and deliver on business objectives.

Our Ideal Candidate A get-things-done attitude with an entrepreneurial spirit 7+ years of experience in demand generation at B2B SaaS companies, with working for companies in the $10M-$80M ARR range Experience with building or rebuilding a DemandGen engine, not just inheriting or managing one Proven track record owning a pipeline number and delivering against it with a small team and realistic budget Strong analytical skills with the ability to do reverse funnel math, build dashboards, and translate data into actionable decisions Experience with developer marketing or technical buyers, focused on ideal customer profiles in the developer ecosystem Experience operating in a hybrid PLG + sales-led environment and solid understanding on how DemandGen supports both motions Deep familiarity with paid digital (Google Ads, LinkedIn), ABM, content syndication, email nurture, and event-driven pipeline programs Comfortable with intent data platforms (6sense, Bombora) and knows when to keep the martech st