Area Sales Manager - Capital Equipment - Industrial Products

About the company: Sushma Industries Pvt. Ltd. is a leading Indian designer, manufacturer, and exporter of high-precision industrial testing, measurement, and calibration systems. Founded in 1986 by Mr. R. Sadananda Murthy and A.S. Meenakshi, the company is headquartered in Bengaluru, Karnataka, operating out of the Peenya Industrial Area. They specialize heavily in sensor technologies, force measurement, and torque calibration chains, serving over 4,500 clients across 30+ industrial domains globally. Companies Link: https://sushmaindustries.com Job Title: Area Sales Manager Locations: Bangalore, Pune, Delhi Note: Preferably from metallurgy industry, 2nd preference would be handling capital equipment machinery. Education: Should be B.E / B.Tech in Mechanical / Electrical / Mechatronics or related; higher technical with 5 - 10 yrs of exp. Key Skills & Competencies: - Strong knowledge of capital equipment / machine manufacturing / SPM industry. - Deep knowledge of Test & Measurement, Calibration instrumentation, and capital equipment selling. - Strong technical understanding of sensors, torque / force testing systems, data acquisition, calibration, etc. - Excellent sales, negotiation, and relationship-building ability, especially with OEMs, calibration labs, automotive & quality-centric customers. - Good understanding of standards / certifications (ISO / NABL etc.), calibration practices. - Ability to translate technical features into business / ROI value for customers. - Self-starter, target-oriented, ability to work independently across a large territory. - Strong communication skills in English.