SEO Specialist - UAE & Saudi Markets

The Role The Greater Change is looking for a hands-on SEO Specialist responsible for driving qualified B2B leads from the UAE and Saudi markets for our HR, recruitment and consulting services. Key Responsibilities • Develop and execute SEO, AIO/AEO/GEO and organic lead-generation strategies . • Optimise the website for Google Search, AI Overviews, AI Mode and emerging AI search experiences . • Manage and continuously improve website pages, landing pages, service pages, blogs, CTAs and conversion journeys . • Conduct keyword, competitor, search-intent and market research for UAE & Saudi Arabia. • Drive high-intent searches around recruitment, HR, staffing, executive search and HR consulting . • Manage technical, on-page, off-page and local SEO . • Build high-quality backlinks, digital authority and relevant online visibility. • Develop AI-search-friendly, authoritative and conversion-focused content . • Identify opportunities using AI tools, automation and emerging search technologies . • Improve website CRO, lead forms, landing pages and conversion rates . • Track organic traffic, rankings, AI-search visibility, enquiries, conversions and qualified leads . • Use Google Search Console, Google Analytics, SEMrush, Ahrefs and similar tools. • Continuously test, analyse and optimise strategies based on qualified lead generation . Requirements • 5+ years of hands-on SEO / digital marketing experience. • Must be based in Mumbai . • Strong SEO + B2B lead-generation experience. • Experience managing and optimising business websites . • Strong understanding of AIO, AEO, GEO and AI-powered search . • Experience with Recruitment, HR, Staffing, Consulting or Professional Services strongly preferred. • UAE/GCC SEO and lead-generation experience preferred. • Strong knowledge of technical SEO, content SEO, local SEO, link building and CRO . • Proven ability to generate qualified business enquiries , not just website traffic. Benefits • ₹40,000–₹50,000/month + incentive per qualified lead generated. • Salary will be paid monthly from the UAE Office (Tax Free).