Area Sales Manager - Staples

Job Summary: The Area Sales Manager (ASM) is responsible for overseeing the sales operations within a designated geographical area for staple products such as atta, spices, and pulses. The ASM will lead a team of sales representatives, develop and implement sales strategies, manage key accounts, and ensure the achievement of sales targets and business growth. Key Responsibilities: 1. Sales Strategy and Planning: - Develop and implement sales strategies to achieve business objectives. - Plan and execute sales campaigns and promotional activities. - Monitor market trends and competitor activities to adjust strategies accordingly. 2. Team Management: - Recruit, train, and manage a team of sales representatives. - Set sales targets and performance metrics for the team. - Conduct regular performance reviews and provide coaching and development opportunities. 3. Customer Relationship Management: - Build and maintain strong relationships with key customers, distributors, and retailers. - Address customer queries and complaints promptly to ensure high levels of customer satisfaction. - Conduct regular visits to key accounts and potential customers. 4. Sales Operations: - Oversee daily sales operations within the assigned area. - Appointment of new Distributor and implementation of DMS. - Ensure efficient distribution and availability of products in the market. - Monitor and manage inventory levels to prevent stockouts and overstock situations. 5. Reporting and Analysis: - Prepare and present regular sales reports, forecasts, and performance analysis. - Analyse sales data to identify trends and opportunities for improvement. - Provide insights and recommendations to senior management. 6. Compliance and Documentation: - Ensure compliance with company policies and industry regulations. - Maintain accurate records of sales activities, customer interactions, and market conditions. - Prepare necessary documentation for sales operations and reporting. 7. Qualifications: - Education: Bachelor's degree, MBA will be an added advantage. - Experience: Minimum of 5 - 7 years of sales experience, preferably in the FMCG sector with a focus on staples like atta, spices, and pulses. 8. Skills: - Strong leadership and team management skills. - Excellent communication and interpersonal skills. - Analytical and problem-solving abilities. - Proficiency in MS Office, Excel, PowerPoint and sales management software. - Ability to work under pressure and meet deadlines. Language: - South Indian regional language, English, and Hindi. Working Conditions: - Frequent travel within the designated area. - Ability to work flexible hours, including weekends and holidays if required.