Integrated Media Planner

Position Overview HD’s Integrated Media Planner uses data, insights, media planning expertise, and platform fluency to develop high-performing plans that help clients accomplish their business objectives.

This role develops strategies and tactics that drive revenue, improve conversion, build loyalty, increase brand reach and relevance, and maximize media efficiency.

The ideal candidate has experience developing and executing media plans across digital and traditional channels, with strong working knowledge of paid social and an ability to support organic social planning/content strategy.

This person should be comfortable moving between strategy and execution, translating client goals into clear media recommendations, coordinating campaign details, monitoring performance, and identifying opportunities to improve results.

Responsibilities

The Integrated Media Planner will: Design, negotiate, and execute media plans with a clear understanding of clients’ businesses, objectives, target audiences, and the most effective media channels.

Develop recommendations across paid digital, paid social, search, programmatic, video, display, traditional media, and other relevant channels. Support organic social planning as needed, including platform recommendations, content themes, social audits, posting considerations, and performance learnings.

Work across agency teams to align media recommendations with broader account plans and creative campaigns. Perform market, audience, competitive, and media research to uncover opportunities that help clients accomplish their business objectives.

Manage day-to-day execution of media plans, including RFPs, media recommendations, negotiating and buying, budget review, reconciliation, and reporting support. Collaborate with cross-functional teams to ensure campaign assets are developed to the correct specifications and delivered to media partners on time.

Monitor campaign pacing and performance in partnership with channel leads and analytics te