Category Head - FMCG

Role and Responsibilities: - Develop and implement comprehensive marketing strategies aligned with business goals to drive brand awareness, customer engagement, and revenue growth. - Lead, mentor, and manage a dynamic marketing team, fostering collaboration, creativity, and high performance. - Oversee multi-channel marketing campaigns including digital, offline, social media, content, and direct marketing initiatives. - Analyze market trends, consumer insights, and competitor activities to identify opportunities and challenges. - Manage marketing budgets, allocate resources efficiently, and optimize return on investment. - Collaborate cross-functionally with sales, product development, and supply chain teams to ensure cohesive brand messaging and market execution. - Build and maintain strong relationships with key external partners, agencies, and stakeholders. - Drive brand positioning, identity, and communications to enhance market presence and consumer loyalty. - Ensure compliance with industry regulations and company policies in all marketing activities. - Monitor and report marketing performance metrics and adapt strategies to maximize effectiveness and meet evolving market needs. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA or advanced qualifications preferred. - Minimum 10 years of progressive marketing experience, with at least 5 years in a leadership role, preferably in FMCG or related consumer goods sectors. - Proven track record of developing and executing successful marketing strategies with measurable business impact. - Strong leadership, communication, and organizational skills. - Expertise in digital marketing, brand management, market research, and campaign execution. - Analytical mindset with proficiency in marketing analytics tools and performance measurement. - Ability to thrive in a fast-paced, dynamic environment and lead through change. - Excellent interpersonal skills with the ability to influence and collaborate at all organizational levels. Location: Kolkata