Brand Manager - Skin & Baby Care

Position: Brand Manager Location: Mumbai Job Role: - Craft annual brand plan and drive fully on time, in full execution of the same. - Understand category, evolving consumers, qualitative and quantitative data to draw sharp insights. - Partner with creative, media and digital agencies to ensure planned brand activities execution in effective manner. - Understand need gaps and work on NPDs ideas, concepts and marketing mix to develop a robust pipeline for the brand. - Measure and report performance of marketing campaigns against goals as well as brand health metrics (ROI and KPIs). - Work with the trade marketing, ecomm teams to co-ordinate trade activities, instore executions and marketplaces support. - Establish effective relationships with cross-functional teams in order to drive commercially effective and timely work. - Regularly visit markets monitor in-market performance, trends and competitors' activities to identify opportunities and key issues. - Annual budgeting and periodic monitoring of spends and their efficacy. Desired Candidature: - Experience of minimum 5 years in skincare/ baby care categories - Candidate from OTC/FMCG/Pharma industry - Strategic thinker with strong hold on execution - Strong interpersonal and communication skills - High collaboration and ability to work in matrix hierarchy