Director/Sr. Director, Strategy

Department: Strategy Director/Sr. Director, Strategy (DTC/HCP) Position Overview We are looking for a Director/Sr. Director, Pharmaceutical Media Strategy to join our small, dynamic media agency that focuses on pharmaceutical advertising.

Reporting to the Head of Strategy, this role will lead and manage integrated media strategy and analytics for both DTC/Patient and HCP audiences. The position elevates performance reporting, insights, and optimization from day-to-day execution to enterprise-level strategic decision-making.

Our support services include media and launch strategies, ongoing optimization, scenario planning, message mapping, and sequencing, along with consultative client support.

The ideal candidate collaborates with teams in strategy, analytics, planning, client services, data science, and technology, as well as media activation. They help set overall strategic goals, ensure compliance with regulations, and promote data-driven decision-making among both clients and internal teams.

Key Responsibilities

Performance Reporting & Strategic Insights Deliver strategic oversight of media performance reporting across multiple pharmaceutical accounts, upholding consistency, analytical rigor, and executive-level transparency.

Lead teams in the analysis of marketing and media performance data to uncover trends, generate insights, and identify optimization opportunities that guide brand, channel, and investment strategies.

Distill complex datasets into clear and actionable narratives for senior stakeholders and clients, providing focused recommendations rather than solely presenting reports.

Provide comprehensive support including media and launch strategy, optimization, scenario planning, message mapping and sequencing, consultative client engagement, VVS strategy, and other related services. Demonstrate expertise in utilizing third-party health and media data providers to assess media impact effectively.

Promote thorough documentation, facilitate knowledge sharin