Revenue Marketing Director

About Capitalize Capitalize is on a mission to radically change how organizations make decisions. We exist to help organizations grow smarter — connecting people, data, and technology, so every decision drives meaningful progress.

We partner with best-in class technologies like Alteryx, Anthropic, Databricks, Snowflake, Workday, Fabric and UiPath, focusing on simplifying business intelligence and analytics for everyone. Capitalize offers the chance to build unparalleled networks and the opportunity to work with great people.

Our focus is, and always will be, our customers. We lead the way in providing innovative solutions to help companies see and understand their data – allowing them to drive faster, smarter, better business decisions and results.

About the Role

Capitalize is looking for a Marketing Director to build and own our demand generation and revenue marketing function. The ideal candidate is someone who can own qualified pipeline and marketing-sourced revenue, not just brand awareness, and who can bring the discipline, data, and prioritization skills to move our marketing function from reactive to proactive.

Key Responsibilities

Own and grow qualified pipeline and marketing-sourced revenue, through building and scaling a repeatable demand generation engine across events, webinars, partnerships, outbound, and inbound channels Partner closely with sales—without functioning as a sales-enablement resource.

Build lead segmentation and nurture strategies (distinguishing true marketing-qualified leads from all form fills) and refine our marketing/sales SLA so sales focuses on the warmest leads while marketing nurtures the rest Develop Capitalize's annual marketing plan, including plans that support our strategic partners and their ideal customer profiles (ICPs).

Deep expertise in each partner's ICP isn't required, but you should think strategically about how partnerships connect to departmental goals and revenue targets Build a strategic marketing roadmap align