Sr. Manager, Marketing Operations & Analytics

About Miovision: At Miovision, we’re unlocking transportation networks that move you. Our vision and mission is to enable smart, fast, safe communities that simply flow, as we drive the Intelligent Mobility Revolution. Backed by the world’s most advanced traffic AI, Miovision’s innovations in traffic signal planning and operations are making it possible for cities to improve the transportation experience for drivers, cyclists and pedestrians. Our values drive us. They’re at the core of everything we do. If they align with yours, proceed through the GREEN light! • All in to win: We're driven by a winning mindset, approaching every challenge with intensity, clarity, and speed. • One Miovision: We succeed as one team, uniting diverse talents, building on trust, and putting our shared mission before ego. • Be better every day: We're committed to continuous growth, staying curious, building mastery, and embracing challenges as learning opportunities. • Make it happen: We are proactive and results-driven, taking ownership, acting with urgency, and focusing on solutions that deliver real impact. • Earn the customer: We are deeply customer-centric, focused on earning our customers' partnership every day by delivering exceptional experiences that drive their success. Position Summary At Miovision, we are engineering the future of smart transportation, and to keep our revenue engine running smoothly, we need a Senior Manager of Marketing Operations & Analytics to own the architecture, data integrity, and operational highways of our entire marketing technology stack. Partnering seamlessly with Sales Operations, Finance, and Marketing, your mission is to clear out pipeline gridlock, ensure global campaigns get the green light without delay, and build multi-touch attribution models that map the exact route to revenue. We are looking for a smart, hardworking team player who can build scalable processes to accelerate pipeline growth and maximize marketing ROI. If you are ready to shift our marketing ops into high gear, merge into our fast lane! Objectives and Responsibilities: • Own, administer, and relentlessly optimize Miovision’s enterprise marketing automation platforms and integrated tech stack (including CRM, sales enablement, and data enrichment tools). • Partner closely with the demand generation team to design, maintain, and continuously refine lead scoring, routing, and nurturing workflows, ensuring impeccable database hygiene in lockstep with Sales Ops. • Build and manage enterprise marketing analytics, dynamic dashboards, and sophisticated multi-touch attribution models to track campaign effectiveness and overall revenue contribution. • Streamline campaign intake, efficiently manage operational request queues, develop reusable templates, and enforce SLA compliance to ensure lightning-fast campaign launches globally. • Strictly enforce global data privacy standards (GDPR, CASL, CCPA) and maintain pristine data quality across all marketing databases. • Oversee the marketing operations and tech stack budget, confidently managing vendor relationships, contract renewals, and tool utilization to ensure maximum ROI. • Direct, coach, and develop a high-performing Marketing Operations team while delivering vital cross-functional training and documentation to the broader organization. The Ideal Profile: • The Salesforce Savant: You possess advanced, hands-on technical expertise in Salesforce CRM (this is required!), and if you bring Marketing Cloud experience to the table, we consider that a massive bonus. • The Revenue Engineer: You have deep experience with modern marketing systems and a thorough understanding of revenue operations, database segmentation, lead funnel architecture, and complex B2B/B2G buyer journeys with long sales cycles. • The Data Whisperer: You are fiercely metric-focused with strong proficiency in marketing analytics tools, SQL/BI platforms (like PowerBI), and building multi-touch attribution models to drive meaningful insights. • The Digital Strategist: You bring solid, practical experience with SEO, SEM, and AEO. (If you also have Account-Based Marketing (ABM) experience, you jump straight to the front of the line!). • The Process Optimizer: You possess stellar project management and strategic problem-solving abilities, capable of untangling complex workflows and turning them into scalable, efficient processes. • The Collaborative Leader: You are a smart, hardworking team player with a proven track record of cross-functional leadership, mentoring direct reports, and empowering broader teams to succeed. Your Rewards & Well-being: We invest in our team with benefits designed for modern life and true work-life balance. • Comprehensive Coverage: Your well-being is covered from day one with comprehensive health benefits, 24/7 virtual healthcare access, and dedicated wellness programs. • Financial Future: Build for tomorrow with our RRSP/401K Matching Plan and share in the company's success through our Variable Incentive Plan. • Time to Recharge: Truly unplug with our unique Mio-Days and flexible vacation policy. • Work & Life Support: We support you with flexible work options, an internet subsidy, a remote work allowance, and enhanced leave for new parents. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please indicate if you require accommodation on your application, and our team will work with you to meet your accessibility needs. #J-18808-Ljbffr