Sales, Digital Marketing & E-Commerce Executive / Lead

Main Responsibilities: You are tasked to managing online sales, lead conversion, e-commerce platforms, social media, content and performance marketing campaigns to improve marketing ROI and Leads Conversion. Ideal for a hands-on marketer with at least three years’ relevant experience in digital marketing and e-commerce. The baseline workload weighting is structured as follows: 70 % on Digital Marketing & Brand Communications followed by 30 % on Online Sales Operations Key Duties Digital Marketing & Brand Communications ( 70% ) • Manage organic content creation, scheduling, and community management for oicial brand channels (Meta, Instagram, TikTok) to drive digital traic, user engagement, and premium brand awareness. • Direct and collaborate closely with external performance marketing agencies to support SEO/SEM, paid search, and conversion focused ad campaigns to maximize marketing ROI. • Support front-end visual storytelling and UI/UX optimization for the e-mall. Design and localize digital assets such as store banners, social media collaterals, and landing pages using design tools (Canva, Photoshop, Capcut, etc.). • Align digital marketing efforts with offline touchpoints (roadshows, retail stores) to optimize the "Research Online, Purchase Offline" customer acquisition journey. Online Sales Operations & Lead Conversion ( 30% ) • Proactively monitor and respond to inbound inquiries generated via the official website (DTC Brand Mall), WhatsApp Business, and various social media communication channels; actively convert incoming leads into sales using consultative communication. • Manage the back-end operations of Coway's active ecommerce marketplaces (Shopee, Lazada, TikTok Shop, etc.) and the official brand mall. • Set up and execute digital sales campaigns, exclusive online voucher bundles, and platform-specific promotions to optimize conversion rates and drive digital revenue growth. Requirements: • Minimum 3 years of experience in digital marketing and e-commerce or online sales conversion. • Experience in SEO/SEM, paid advertising, social media growth and content planning. • Strong ability to analyse marketing KPIs and optimise campaigns based on ROI. • Hands-on experience with Shopee and Lazada Seller Centres, or similar platforms. • Comfortable managing both strategic planning and day-to-day execution. • Experience in consumer electronics, home appliances or retail is preferred. #J-18808-Ljbffr