WPP Media - Senior Vice President - Strategy

About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: - Be Extraordinary by Leading Collectively to Inspire transformational Creativity. - Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. - Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About Essence Mediacom: A Leading WPP Media Brand: Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test and learn at scale, and, crucially, built to evolve. Role Summary and Impact: Senior Vice President - Strategy, will be the strategic architect for one of WPP Media's most important client partnerships. The role will lead brand and media strategy across the FMCG portfolio, translating business and category priorities into distinctive, consumer-led growth strategies. The GM Strategy will work closely with senior stakeholders and WPP Media leadership to shape the strategic agenda for brands, while ensuring that the organisation's transformation, innovation, data, technology and AI capabilities are deployed meaningfully and at scale across brands. This is a role that sits at the intersection of business strategy, brand strategy, media, data, technology, transformation and innovation - connecting the big strategic opportunity with its execution across the ecosystem. The successful candidate will be expected to challenge conventional thinking, simplify complex business problems, build compelling strategic narratives and ensure that strategy translates into measurable business impact. Reporting of the role: This role reports to: AOR Lead / Business Lead 3 best things about the job: 1. Shape strategy for one of the world's most sophisticated marketers: Lead the strategic agenda across a portfolio of iconic FMCG brands, influencing how brands build equity, drive penetration and deliver business growth through media. 2. Turn transformation into brand-level impact: Own the deployment of WPP Media's transformation agenda across brands - from AI, data and measurement to commerce, attention, new media, automation and emerging platforms - ensuring transformation moves beyond pilots into tangible business application. 3. Operate at the intersection of strategy, innovation and leadership: Work with senior stakeholders and WPP Media leaders to identify growth opportunities, challenge existing ways of working and bring together the best of strategy, media, data, technology, creative and analytics to solve complex business problems. In three months: - Develop a deep understanding of P&G's business, category, brand and consumer priorities, and establish strong relationships with key senior client stakeholders. - Audit existing brand and media strategies to identify opportunities to sharpen brand growth, media effectiveness, innovation and differentiation. - Establish a clear strategic framework connecting business objectives - brand strategy - consumer strategy - media strategy - execution - measurement. - Identify priority transformation opportunities across AI, data, technology, commerce, measurement, automation and emerging media. - Build strong working relationships across strategy, planning, activation, data, analytics, commerce, creative and technology teams. - Establish a clear strategic agenda and ways of working for the broader strategy community. In six months: - Lead the development and evolution of brand strategies and integrated media strategies across key brands and categories. - Establish a structured Transformation & Innovation roadmap for P&G, identifying opportunities that can be scaled across brands rather than operating as isolated pilots. - Deploy priority transformation initiatives across brands, converting emerging capabilities in AI, data, measurement, commerce, automation and media technology into practical brand solutions. - Build a robust Test & Learn agenda, with clear hypotheses, measurement frameworks and mechanisms to scale successful pilots. - Develop strategic thought leadership and new frameworks that challenge conventional approaches to media, consumer engagement and brand growth. - Identify opportunities to unlock greater value from the broader WPP ecosystem by connecting business challenges with relevant WPP Media capabilities. In 12 months: - Establish a differentiated, future-facing Brand & Media Strategy framework that is adopted across the portfolio. - Successfully embed transformation into the operating model of brands, with AI, data, technology, automation, measurement and emerging media becoming integral to planning and execution. - Create a scalable Test & Learn and Innovation engine that continuously identifies, validates and deploys new opportunities across the portfolio. - Demonstrate measurable improvements in strategic effectiveness, media effectiveness, innovation adoption and business impact. - Build a strong strategic partnership with senior stakeholders, positioning WPP Media as a strategic growth partner rather than solely a media execution partner. - Develop and mentor a high-performing strategy organisation capable of delivering differentiated thinking, integrated solutions and future-ready brand strategies. What your day job looks like: Brand Strategy & Growth: Lead the development of brand and category strategies, translating P&G's business objectives into clear consumer, communication and media strategies. Ensure every major media recommendation starts with a clear brand and business problem to solve. Integrated Media Strategy: Set the strategic direction for media planning across brands, ensuring channel, audience, investment, content and activation choices work together to deliver both brand building and business growth. Transformation Deployment: Own the translation of WPP Media's transformation agenda into real brand applications. Identify where AI, data, technology, automation, commerce, advanced measurement and new media can create competitive advantage, and ensure these capabilities are deployed across brands at scale. Strategic Client Partnership: Act as a senior strategic advisor to stakeholders, bringing an external perspective, challenging conventional thinking and helping clients navigate changes in consumers, media, technology and the broader marketing ecosystem. AI, Data & Technology: Identify opportunities to embed AI, advanced analytics, automation, first-party data, marketing technology and algorithmic optimisation into brand strategy and media planning - moving from experimentation to scaled adoption. Innovation & Test & Learn: Create and lead a structured experimentation agenda across platforms, formats, technologies, audience approaches and measurement. Ensure learnings are documented, commercialised and scaled across relevant brands. Consumer & Cultural Intelligence: Bring a deep understanding of consumers