Sr. Copywriter

Sr. Copywriter Full-time, in-office 4-5 years of experience Company: Skadoosh Media Skadoosh is an independent agency established in Mumbai in 2016. Fueled by creativity and a penchant for innovation, we deliver service excellence across Digital Marketing, Creatives, Branding, Content Production, and Websites. With a creative-first philosophy to marketing, we specialise in creating distinct visual styles coupled with strategic execution for our partners. Our approach ensures that every brand’s unique language remains consistent, distinctive, and impactful. About the Role We’re looking for a Senior Copywriter who can think beyond the line and turn insights into ideas, campaigns, and communication that people actually remember. You’ll work across brands and formats — from campaign concepts and big ideas to social content, performance copy, scripts, websites, and brand storytelling. You’ll be expected to understand what makes a brand distinctive, find the right voice for it, and translate that into sharp, relevant communication. Key Responsibilities Creative & Conceptual Thinking • Develop creative concepts and campaign ideas across brands and platforms. • Turn briefs, insights, and cultural observations into strong creative ideas. • Develop campaign taglines, headlines, scripts, brand stories, and other core communication. • Contribute to integrated campaigns across social, digital, performance, video, and other formats. • Identify opportunities for brands to participate in relevant conversations, trends, and culture. Copy & Content • Write clear, compelling copy across social media, performance campaigns, websites, video scripts, and other brand touchpoints. • Develop communication that is adapted to the platform, audience, and objective — rather than simply repurposing the same idea everywhere. • Build and maintain distinct brand voices across different clients and categories. • Balance creativity with clarity, ensuring ideas and messaging work against the brand and business objective. Strategy & Collaboration • Contribute to content and communication strategies alongside Strategists and Account Teams. • Research brands, audiences, categories, competitors, trends, and culture to strengthen creative thinking. • Work closely with Art Directors, Designers, Performance Teams, Strategists, and Account Managers to develop and execute ideas. • Present creative concepts and rationale confidently to internal teams and clients. • Take feedback constructively and use it to strengthen the work. Ownership & Delivery • Manage multiple brands and projects while maintaining a high standard of creative output. • Take ownership of projects from the initial brief through to final execution. • Ensure copy is accurate, well-crafted, on-brand, and delivered within timelines. What We’re Looking For • 4–5 years of experience as a Copywriter, Senior Copywriter, Creative Copywriter, or in a similar creative role. • Strong conceptual thinking — you can develop the idea , not just write the words around it. • Excellent command of written English, with a sharp eye for grammar, language, and detail. • Experience developing campaigns, brand communication, advertising, or other creative work for brands. • Experience working on integrated campaigns across multiple platforms and formats. • Strong understanding of brand voice, storytelling, audience behaviour, and communication. • Ability to move comfortably between different writing styles, tones, industries, and audiences. • Strong cultural and digital awareness, with an instinct for what is relevant, interesting, and worth talking about. • Ability to present and defend creative thinking clearly to clients and internal teams. • Strong collaboration skills and the ability to work effectively with creative, strategy, performance, and account teams. • Comfortable managing multiple briefs, brands, and deadlines without losing attention to the quality of the work.