Email Marketing Specialist

Company: Bluemoon Marketing Location: Philippines Employment Type: Part Time About the Role Bluemoon Marketing is seeking an experienced CRM, Lifecycle & Email Marketing Specialist to manage, optimize, and scale customer communications across multiple digital channels.

The successful candidate will own CRM operations, customer lifecycle marketing, marketing automation, email deliverability, and performance optimization to drive lead conversion, customer retention, and business growth.

This role requires a combination of technical CRM expertise, marketing automation skills, campaign management experience, and strong analytical capabilities. Key ResponsibilitiesCRM Management Own and manage the CRM platform and customer database. Create, maintain, and optimize customer lifecycle stages.

Ensure CRM data accuracy, segmentation, tagging, and reporting. Develop scalable CRM processes and workflows. Integrate CRM systems with marketing funnels, websites, lead generation platforms, and business tools. Monitor CRM health and recommend improvements to enhance customer experience and operational efficiency.

Email & Lifecycle Marketing Build and manage automated customer journeys across: Lead nurturing and education campaigns Client onboarding sequences Pre-approval follow-ups Application and settlement updates Post-settlement engagement campaigns Retention and refinance campaigns Referral and advocacy programs Cross-sell and upsell campaigns Additional responsibilities: Develop targeted email marketing campaigns based on customer behaviour and segmentation.

Personalize communications using CRM data and customer insights. Manage campaign calendars and lifecycle communication schedules. Create compelling email content and coordinate design requirements. Ensure all communications align with brand guidelines and business objectives.

Marketing Automation Design and build automated workflows using CRM and marketing automation platforms.

Implement trigger-based communications driven by: Lead activity Customer engagement Lifecycle milestones Important dates and anniversaries Application progress Customer retention opportunities Implement omnichannel communications including Email, SMS, WhatsApp, and other messaging channels where applicable.

Continuously optimize automation workflows to improve customer engagement and conversion. Email Deliverability & Domain Authentication Manage email authentication and deliverability infrastructure. Configure and maintain SPF, DKIM, and DMARC records. Verify and authenticate sending domains and subdomains.

Coordinate DNS updates with domain providers such as GoDaddy, Cloudflare, or similar platforms. Monitor sender reputation, inbox placement, bounce rates, spam complaints, and deliverability performance. Troubleshoot email deliverability issues and implement corrective actions.

Ensure compliance with email marketing regulations and best practices. Maintain documentation for domain authentication and email infrastructure. Performance Tracking & Optimisation Monitor campaign performance across all communication channels.

Track key metrics including: Open rates Click-through rates Conversion rates Lead-to-opportunity rates Customer retention rates Revenue attribution Conduct A/B testing on campaigns, workflows, content, and subject lines. Generate regular reports and dashboards for management and sales teams.

Provide actionable recommendations based on campaign performance and customer insights. Reporting & Analytics Build and maintain CRM and marketing performance dashboards. Analyze customer behaviour and lifecycle performance. Identify opportunities for improving conversion and retention.

Present insights and recommendations to stakeholders. Support forecasting and strategic marketing initiatives through data analysis. RequirementsEssential 3+ years of experience in CRM, lifecycle marketing, email marketing, or marketing automation.

Hands-on experience with CRM platforms such as: HubSpot Salesforce Zoho CRM