Key Account Manager - eCommerce Marketplace - FMCG

Position Title: Key Account Manager - Ecommerce Marketplace Function: FMCG Sales Education Qualification: MBA Experience: 4 - 7 years Location: Bangalore Stakeholders: Internal: - Modern Trade Operations Head - ASMs/ASEs - Modern Trade / Q-Commerce - Brand Team - Customer Marketing Manager - Commercial External: - Category Heads Job Purpose: Responsible for managing Ecommerce (Marketplace) sales and presence for Wipro, building strong visibility and availability across instant delivery platforms. To explore, identify, onboard, and manage E-commerce accounts while driving high-frequency sales, assortment optimization, and rapid fulfillment, thereby building a strong profitable volume and value base with strong account relationships and execution excellence. Key Job Responsibilities: 1. Relationship with the Account and Joint business planning: - Engagement and business partnership with key ecommerce players on various platform. - A business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the Britannia business. - Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed. - National chains across regions to be tapped and TOT's to be signed and executed. - Renew contracts annually with growth in business and market share. - Ensure presence of higher gross margin brands in the mix while finalizing the TOTs. 2. Drive Brand Activations: - Driving various brand activations, combos, visibility elements, cross promos with other range etc. - Developing visibility elements for the channel by understanding customer needs and space or Terms of trade.