Marketing Operations Manager

Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. About The Role Demandbase is looking for an enthusiastic marketer with an extensive background in marketing operations and a passion for technology coupled with meticulous attention to detail. The ideal candidate will have a proven track record of driving growth and engagement through effective program and workflow management. We are looking for someone with strong Marketo proficiency, combined with AI know-how, to streamline operations and automate workflows to improve both efficiency and productivity. If you’re excited about digital marketing and metrics, have a passion for working with a variety of teams and marketing projects, and enjoy seeing all your hard work come to life in a growth stage environment, then this opportunity is for you! Responsibilities Campaign Execution & Quality Assurance • Approach every problem as a GTM Engineer, with the goal of streamlining processes for ease of use and self service for our customers across the company • Own our intake and project management framework to ensure nothing is lost, SLAs are met and projects are delivered in a timely manner and in working order • Understand and take advantage of the full breadth of our marketing techstack to solve ever changing GTM challenges • Operate with an AI and Automation first mindset by Identifying opportunities to improve on marketing automation and efficiency • Be not just an order taker, but a strategic and operational partner to our marketing team by leveraging your expertise to optimize programs, tactics and processes • Construct, QA, and execute multi-channel campaigns including email, nurture programs, forms, landing pages, and event workflows • Build and maintain customer journeys, advanced nurture paths, and email campaigns across the customer lifecycle • Conduct A/B testing on subject lines, email copy, layouts, and CTAs to continuously boost conversions • Monitor email performance metrics and manage sender scores, deliverability rates, unsubscribes, and subscription preferences • Perform pre-launch QA: review segmentation logic, suppression lists, UTM parameters, form configurations, tracking, and routing rules • Adhere to UTM standards including naming conventions, required parameters, and channel attribution rules • Track post-launch performance, monitor deliverability metrics, validate conversion tracking, and identify issues requiring troubleshooting • Ensure adherence to relevant regulations including CAN-SPAM, GDPR, and other industry-specific compliance requirements • Enforce naming conventions, folder structures, documentation requirements, and operational best practices Marketing Automation & Platform Administration • Dive into our new internal automation platform, Mojo, and lead by example on the cutting edge of marketing technology by uncovering and solving for new use cases in the platform • Support and coordinate defined cross-platform initiatives that span multiple platforms (Marketo, SFDC, Bigquery, etc), teams and stakeholders to unify disparate datasets • Become an internal power user of Demandbase to help steer internal usage of the platform and lend expertise to product development direction via our Demandbase on Demandbase initiative • Configure programs, create smart campaigns, manage templates, and troubleshoot automation workflows to maintain platform health • Monitor and troubleshoot integrations between Marketo, Salesforce, and other MarTech tools (e.g., Brightcove, ON24, Seventh Sense, Demandbase) • Evaluate and implement marketing technologies to improve operational efficiency and campaign effectiveness; ensure integration and alignment with CRM and other systems • Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs • Provide training and support to marketing team members on Marketo and other marketing technologies • Maintain comprehensive documentation of platform configurations, processes, and best practices • Stay updated on industry trends, implement best practices, and continuously optimize campaigns Qualifications • 4–6 years of relevant experience of hands-on marketing operations or marketing automation experience in a B2B environment; SaaS experience is a plus • Proficiency in Artificial Intelligence platforms such as ChatGPT, Claude or Gemini • Strong hands-on Marketo (or equivalent MAP) experience required: proven experience producing campaigns, managing automation workflows, and administering Marketo instances in a production environment • Salesforce proficiency: strong understanding of Salesforce objects (Leads, Contacts, Accounts, Campaigns, Opportunities), SFDC-Marketo sync, and CRM data management • Technical aptitude: comfortable with HTML/CSS basics, API concepts, data imports/exports, and troubleshooting technical issues • Experience leveraging UTMs to track web visits and campaign engagement (building, applying, and QA) • Strong QA discipline and extreme attention to detail: ability to catch errors, validate logic, and ensure accuracy in campaign launches • Strong analytical, organizational, and project management skills; ability to manage multiple priorities in a fast-paced, cross-functional environment • Excellent communication skills: ability to translate complex data into actionable insights, train teams on best practices, document work, and flag risks early • Highly organized, detail-oriented, and process-driven with a proactive, agile, can-do attitude • Bachelor's degree in Marketing, Business, or a related field; or equivalent industry experience Preferred • Experience with additional MarTech tools: Asana, Workato, Qualified, ON24, Brightcove, Stensul, Seventh Sense, Demandbase, or similar platforms • Marketo Certified Expert (MCE) or equivalent certification strongly preferred • Familiarity with ABM (Account-Based Marketing) strategies and execution • Understanding of attribution models, funnel metrics, and marketing analytics; predictive pipeline analytics experience is a plus • Background in B2B SaaS or enterprise technology marketing • SQL or data manipulation skills • Familiarity with advanced segmentation strategies, lifecycle marketing, and personalization frameworks • Experience supporting AI-driven marketing automation, personalization, or optimization initiatives • Experience supporting A/B testing or experimentation frameworks • Exposure to compliance requirements: GDPR, CCPA, CAN-SPAM Core Competencies • Attention to Detail & QA Discipline • AI first mindset • Problem-Solving & Troubleshooting • Collaboration & Cross-Functional Partnership • Adaptability & Agility in Fast-Paced Environments • Ownership, Accountability & Follow-Through • Curiosity & Continuous Improvement • Process Discipline & Documentation • Data-Driven Decision Making Benefits Our benefits include Group Medical, Personal Accident, and Term Life Insurance for comprehensive protection. Preventive healthcare covers