Senior Manager, Lifecycle Marketing

Location: Toronto, Ontario, Hybrid, 4 days on-site every 2 weeks Language: Strong written and verbal English communication skills About the Opportunity Altis Recruitment is partnering with a leading Canadian organization to recruit a Senior Manager, Lifecycle Marketing . This strategic leadership role will be responsible for shaping and executing lifecycle marketing and engagement strategies that strengthen customer activation, retention, participation, and long-term loyalty. The successful candidate will bring experience from loyalty, financial services, banking, retail, or another customer-centric environment, with a strong ability to turn customer insights and performance data into meaningful experiences. Working cross-functionally with teams across Marketing, Partnerships, Product, Analytics, Creative, and Technology, youll help shape personalized customer journeys and drive measurable business outcomes. Whats in it for You This is an opportunity to influence lifecycle marketing strategy within a collaborative, data-driven organization. Youll gain significant cross-functional exposure, lead and develop a talented team, and contribute to a culture that values experimentation, innovation, continuous improvement, and customer-first thinking. Your Responsibilities • Youll own the lifecycle marketing roadmap and engagement calendar across onboarding, engagement, retention, and loyalty initiatives. • Youll optimize customer journeys across content, channels, frequency, offers, and experiences. • Youll develop test-and-learn strategies and partner with Analytics and Data Science to measure performance and turn insights into action. • Youll advance personalization through audience targeting, behavioural marketing, offer strategies, and journey optimization. • Youll influence and align stakeholders across Marketing, Partnerships, Product, Analytics, Creative, and Technology. • Youll coach and develop direct reports while fostering accountability, experimentation, and data-driven decision-making. Skills and Qualifications • 5+ years of experience in lifecycle marketing, loyalty, CRM, customer engagement, retention marketing, or personalization. • 5+ years of experience leading teams and strategic, cross-functional initiatives. • Strong expertise in customer journey design, omnichannel engagement, personalization, audience strategy, and CRM. • Experience developing lifecycle roadmaps, testing frameworks, and optimization strategies. • Strong analytical skills with the ability to translate performance data into actionable recommendations. • Proven ability to influence senior stakeholders and cross-functional partners. • Bachelors degree in Marketing, Business, Commerce, Analytics, or a related discipline. Note from the Hiring Manager Were looking for a strategic, hands-on leader who can bring teams together, turn insights into action, and continuously find new ways to create meaningful experiences for our customers. We appreciate the time and effort all applicants invest in their submissions. Please note that only candidates shortlisted for this role will be contacted directly. However, your profile will remain under consideration for future opportunities that align with your experience and career goals. All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications. #J-18808-Ljbffr