Torry Harris Business Solutions - Digital Marketing & Campaign Specialist

Who we are : Torry Harris Integration Solutions (THIS) is a global leader in business, technology, and IT consulting services with over 25 years of expertise in digital transformation. Specializing in digital ecosystem enablement, marketplace implementation, full life-cycle API management, digital integration, AI, and Data, Torry Harris empowers enterprises to unlock new growth opportunities and accelerate innovation. Today, the company is helping businesses worldwide establish Global Capability Centres (GCCs) and drive transformative, AI-powered initiatives that deliver measurable impact. Headquartered in New Jersey, USA, THIS operates multiple offshore development centres in Bengaluru, India, and has a strong global footprint with offices in Bristol and Slough (UK), Dubai (UAE), Riyadh (KSA), Dublin (Ireland), Munich (Germany), Paris (France), and Valencia (Spain). Who you are : We are seeking a data-driven and creative Digital Marketing Specialist to lead the planning, execution, and optimization of performance-based digital campaigns across multiple channels (both paid and organic). The primary focus of this role is to generate high-quality Marketing Qualified Leads (MQLs) that feed into the sales funnel and support pipeline growth. You will work closely with marketing, sales, content, and design teams to craft compelling, targeted campaigns that resonate with our audience and drive measurable business results. Job Description: - Build a strong sales pipeline by generating leads/enquiries through sponsored updates and digital campaigns (e-Mails, LinkedIn, Twitter, YouTube, Google AdWords, etc.). - Develop, implement, and manage our social media and paid marketing strategy for webinars/events and thought leadership content. - Conduct LinkedIn Lives, Podcasts, Webinars to generate marketing qualified leads. - Leverage tools such as Google Ads, LinkedIn Campaign Manager and Apollo.io to execute and monitor campaigns. - Manage & measure the success of every digital media & paid campaign. - Monitor and analyze MQL volume, cost per lead, and conversion rates across channels. - Ensure seamless integration and tracking of leads via CRM and marketing automation platforms. - Perform A/B testing on campaign elements to improve lead quality and performance. - Collaborate with copywriters and designers to ensure content is informative and appealing. - Deliver regular reports and insights to stakeholders with actionable recommendations. - Collaborate with sales to ensure MQL handoff is timely and aligned with SLAs. - Communicate with industry professionals and influencers via social media to create a strong network. - Manage and facilitate social media communities by responding to social media posts and developing discussions. Required Skills: - 5 - 8 years of experience in digital marketing with a strong focus on lead generation and campaign management. - Proven record of achieving MQL and lead conversion targets. - Familiarity with ABM (Account-Based Marketing) strategies. - Strong knowledge in diverse types of digital media techniques (ad campaigns, tools, etc.). - Good Knowledge of marketing automation, analytics, and AI-based marketing tools such as HubSpot, Apollo.ai, Factors.ai, Bombora etc. - Ability to work both independently and in a collaborative environment.