Area Sales Manager - General Trade - FMCG

Job Title: Area Sales Manager Position Overview: An Area Sales Manager is expected to: - Lead the team and service the customers for a particular product and geography - Responsible for planning and budgeting for the products handled - Execute the Business Plan approved by the management and propose amendments to such Plans - Sales Planning and Forecasting - Achieving Sales Targets as per Annual Operating plan - Work towards growth in revenue by increasing depth and width of distribution - Establishing relationships with key customers - Liaising with the Marketing department for planning, budgeting & executing BTL campaigns - Identifying growth areas and execute actions to leverage growth opportunities - Closely monitoring competition activities across the chain - Training, Development & Motivation of the team - Perform regular administration and management activities for the corporation Other Functions: - Provide weekly/monthly sales forecasts for the assigned territory. - Drive the flawless execution of the sales plan for the territory as agreed with the NSM/ Product Manager - Oversee the execution and tracking of marketing activities in the territory. - Develop strong relationships and close collaboration with all Distributors in the territory. - Monitor Distributors' turnover and stocks on a weekly basis and ensure that all our SKUs are available and that they meet their monthly targets. - Develop and execute action plans in case the Distributors fall behind on their monthly targets. - Identify and recruit new customers, both wholesale and retail. - Ensure proper management and control of company assets (like sales vehicles assigned to Distributors, POS materials, etc.). - Track the execution of the FSMs and TSMs work plan and that of the SRs' daily/weekly call plan (actual calls versus calls scheduled; productive calls versus actual calls made; outlets covered versus target). - Achieve availability of our products at the Distributors' outlets. - Identify, create, and execute opportunities with Distributors to increase sell-in/sellout. - Effectively Manage the resources allocated for Sales operations of assigned territory. - Ensure optimization of team effort towards the achievement of territory objective Minimum Qualification: - MBA Graduate - Minimum of 1+ years of FMCG Sales experience. - Entrepreneurial, self-motivated, passionate and ready for higher responsibilities at a young age - Proficiency in building and maintaining Strong Customer Relationship. - Must possess good data and other analytical and computing skills. - Proficiency in Information tracking, Sales analytics and power point presentation. - Exerting personal influence for initiating action steps and execution of plans. - Decision-making and demonstrating self-confidence. - Applicants must be young, agile, and intelligent. - Tech Savvy-ness is a must.