Email Marketing Specialist

Job Title: Email Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours (with flexibility for campaign launches and reporting deadlines)

About the Role

Our client is seeking an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results. This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management.

The Email Marketing Specialist owns the full email campaign lifecycle — from campaign planning and workflow automation to deliverability optimization and performance reporting. The ideal candidate is analytical, detail-oriented, and comfortable balancing creative messaging with performance-driven optimization.

Responsibilities

Campaign Development & Execution Build and launch email campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign

• Write compelling subject lines, email copy, and calls-to-action tailored to audience segments

• Design and optimize responsive email templates aligned with brand guidelines

• Perform light HTML/CSS edits when necessary to improve formatting and rendering Audience Segmentation & List Management Maintain and organize email databases ranging from 20k–200k+ contacts

• Segment audiences by lifecycle stage, engagement level, persona, geography, and behavioral data

• Clean and maintain healthy email lists by removing inactive users, hard bounces, spam traps, and duplicates

• Improve personalization strategies to increase engagement and conversion performance Automation & Nurture Workflows Build and maintain drip campaigns, nurture sequences, abandoned cart flows, onboarding workflows, and behavioral automations

• Test workflow logic and trigger conditions to ensure campaigns function correctly

• Continuously optimize automation flows to improve conversion rates and engagement Deliverability & Compliance Monitor