BigHaat Agro - Category Manager - eCommerce

ABOUT THE ROLE: We are looking for a sharp, motivated, and commercially driven Category Manager to own and grow one or more product categories. This role is central to driving category revenue, supplier relationships and excellence, margin delivery, and cross-functional collaboration. The Category Manager will work closely with the Sales, Marketing, Technology, Finance, and Fulfilment teams to build a scalable and profitable category business. KEY RESPONSIBILITIES: 1. Category Strategy & Development: - Define and execute a comprehensive category strategy aligned with business goals and market opportunities. - Identify assortment gaps, emerging trends, and new SKU opportunities to drive growth. - Conduct market research to understand the competitive landscape, pricing dynamics, and customer demand patterns. - Build seasonal and annual category plans with clear revenue, margin, and growth targets. 2. Supplier, Vendor & Manufacturer Management: - Own end-to-end relationships with suppliers, vendors, and manufacturers - from onboarding and negotiations to performance management. - Lead commercial negotiations on pricing, payment terms, trade deals, and annual business plans with manufacturing partners. - Drive strategic partnerships with key suppliers and manufacturers to ensure supply continuity, priority allocations, and first-mover advantages on new launches. - Unlock volume-based rebates, marketing development funds, and co-funded promotional opportunities through strong manufacturer engagement. - Ensure compliance, quality standards, and timely resolution of supply or batch-related escalations. 3. Sales Co-Ownership & Business Performance: - Collaborate with the Sales and Business Development teams to set and achieve monthly, quarterly, and annual targets. - Drive category penetration, increase average order value, and improve repeat purchase rates. - Analyse sales data, margin reports, and performance dashboards to identify growth levers. - Lead promotional planning, scheme management, and demand generation activities. 4. Margin Ownership & P&L Management: - Own category-level P&L, including revenue, gross margin, and cost optimisation. - Monitor and improve landed costs through strategic sourcing, freight optimisation, and vendor schemes. - Track pricing trends and competitive movements to ensure timely pricing adjustments. - Identify and eliminate cost inefficiencies across the procurement-to-fulfilment cycle. 5. Operational Excellence & Supply Chain Coordination: - Coordinate with the Fulfilment, Warehouse, and Finance teams to ensure seamless PO-to-invoice execution. - Monitor fill rates, delivery TAT, and in-stock availability to ensure high service-level compliance. - Use inventory planning tools and data analytics to drive accurate demand forecasting. - Identify process improvements and drive automation / technology adoption in category operations. 6. Stakeholder Management & Reporting: - Prepare and present regular category performance reviews to senior leadership. - Work cross-functionally with the Marketing, Finance, Technology, and Operations teams. - Build internal dashboards and reports to track KPIs and flag risks proactively.