Content Lead - Content Strategy/Digital Marketing

Role Overview: As the Content Lead based in Mumbai, you will spearhead the end-to-end content ecosystem, acting as the creative engine that drives our brand narrative across all digital touchpoints. You will work closely with cross-functional teams including product, design, and performance marketing to translate complex business objectives into compelling stories that resonate with our target audience. By overseeing the entire content lifecycle - from high-level strategy and editorial planning to execution and performance analysis - you will play a pivotal role in elevating our brand authority, optimizing customer engagement, and directly influencing business growth metrics in a competitive market landscape. Key Responsibilities: - Develop and execute a comprehensive content strategy that aligns with overarching business goals to strengthen brand positioning and market share. - Manage the editorial calendar and content pipeline, ensuring all deliverables maintain a consistent brand voice and meet high-quality standards across various platforms. - Lead end-to-end campaign management by collaborating with internal stakeholders to produce integrated marketing assets that drive user acquisition and retention. - Analyze performance metrics and audience insights to refine content development processes, ensuring every piece of content contributes to measurable ROI. - Mentor and guide the content team, fostering a culture of creativity and excellence while ensuring seamless coordination between writers, designers, and social media managers. Required Skillset: - Demonstrated expertise in building and scaling content strategies that integrate seamlessly with broader digital marketing and brand management initiatives. - Proven ability to translate complex data and market trends into actionable editorial plans that capture audience attention and drive engagement. - Exceptional command over written and visual storytelling, with a sharp eye for detail and a deep understanding of editorial best practices. - Strong interpersonal skills to effectively lead cross-functional teams and manage stakeholder expectations in a fast-paced, collaborative environment. - Ability to thrive in a hybrid work setup in Mumbai, balancing independent creative work with active participation in team-led strategy sessions. - A degree in Communications, Journalism, Marketing, or a related field, complemented by a track record of delivering high-impact content projects.