Senior Campaign Manager

Overview We are seeking a strategic and results-driven Senior Campaign Manager with strong Account-Based Marketing (ABM) experience to lead targeted, multi-channel campaigns for priority accounts and support regional field marketing initiatives.

This role is ideal for a marketer who combines hands-on campaign execution with a strong understanding of account selection, buying group engagement, personalization, and sales alignment.

The right candidate will bring proven ABM expertise and help elevate field marketing execution, consistency, and impact across regions.

Key Responsibilities

ABM Strategy & Execution

• Develop and execute multi-channel ABM campaigns targeting high-value accounts using firmographic, technographic, and behavioral data.

• Collaborate with Sales, Product Marketing, and Content teams to build personalized engagement strategies for buying committees.

• Own campaign performance metrics, including ROI, ROAS, and pipeline contribution. Field Marketing Execution

• Partner with regional field teams to align ABM efforts with local go-to-market strategies.

• Contribute to field marketing strategy and execution, helping elevate team impact and consistency.

• Support event strategy, regional activations, and sales enablement initiatives.

• Develop content necessary for execution, including email, landing page, ad copy, case studies, and blogs.

• Manage campaigns end-to-end, including content calendar, alignment with events, and reporting on success. Cross-Functional Collaboration

• Drive alignment between Sales and Marketing through joint planning, daily management, and shared KPIs.

• Lead ICP definition and account tiering exercises with Sales and Marketing stakeholders. Measurement & Optimization

• Use tools like Salesforce, HubSpot, and marketing automation platforms to track campaign performance.

• Present insights and recommendations to senior leadership for continuous improvement. What success looks like

• Build and scale ABM programs aligned to prio