Marketing & AI Specialist

Marketing & AI Specialist REMAX Hallmark Realty Ltd. JOB OVERVIEW Job title: Marketing & AI Integrator / Integration Lead Employer: REMAX Hallmark Realty Ltd. Business address / work location: 1090 Don Mills Road, Suite 500, Toronto, Ontario M3C 3R6 Work setting: On-site (in-person); real estate brokerage / office environment Terms of employment: Permanent, full-time Hours of work: 30 hours per week Wage: $60,000.00 per year (salaried), paid bi-weekly by direct deposit Number of vacancies: 1 Employment conditions: Day shift, Monday to Friday; occasional evening/weekend hours for projects as required. Language of work: English JOB SUMMARY REMAX Hallmark Realty Ltd. is seeking a Marketing & AI Integrator / Integration Lead to lead the brokerage's digital marketing and content operations. This is a marketing-forward role focused on planning and executing multi-channel campaigns (paid, organic, email, and social), producing on-brand content, and using AI and automation tools to streamline content production, campaign operations, and reporting. The position also coordinates cross-departmental projects, supports agent-recruitment marketing, and plans and coordinates marketing for company events. The successful candidate combines strong marketing and analytics skills with hands-on content creation and a working fluency in modern AI-assisted workflows. MAIN DUTIES AND RESPONSIBILITIES Digital media and marketing • Publish content daily across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other platforms, tailored to each platform's specifications. • Manage the full content lifecycle: ideation, planning, design, writing, editing, scheduling, and publishing. • Create, edit, and post short-form and long-form video content, including reels, stories, YouTube Shorts, and livestreams; transcribe video/audio content for captions and posts. • Monitor social media engagement and respond to comments, messages, and public interactions. • Produce and distribute the weekly "Hot News" newsletter, including copywriting, formatting, and scheduling. • Use content management and analytics tools such as Hootsuite, Metricool, and Loomly. Marketing strategy and campaigns • Plan, build, and execute end-to-end multi-channel marketing campaigns across paid, organic, and email, aligned to brand strategy and business goals. • Set up, manage, and optimize paid media campaigns (Meta Ads, Google Ads), including audience targeting, A/B testing, budget pacing, and ROI/ROAS reporting. • Develop marketing and outreach campaigns that support agent recruitment and lead generation, and track pipeline and conversion performance. • Own brand storytelling and messaging consistency across all channels and marketing collateral. • Analyze campaign and channel performance, translate data into actionable insight, and present recommendations to leadership. • Use ReDatum to pull real estate market and brokerage data and build regular performance, market, and activity reports for leadership and agents. AI-assisted workflows and automation • Use AI and automation tools to streamline content production, campaign operations, and reporting — for example workflow/agent-automation platforms such as Gumloop and n8n. • Build and ship lightweight internal tools, landing pages, and prototypes using AI app builders and deployment platforms such as Lovable, Replit, Base44, v0, and Vercel. • Apply AI assistants (e.g., Claude / Claude Code, ChatGPT) for copywriting, content repurposing, research, and building lightweight internal tools, automations, and API integrations. • Use AI-assisted design and video tools (e.g., HeyGen, Adobe Firefly, Canva AI, CapCut) to accelerate creative and avatar/video production while maintaining brand standards. • Identify and pilot new AI tools and automations that improve marketing efficiency and output quality. Project coordination and communications • Coordinate timelines, workflows, budgets, and cross-functional communication to deliver projects on schedule and on-brand. • Draft, prepare, and distribute internal communications on behalf of the leadership team, and follow up on approvals, deliverables, and action items across departments. • Support executive calendar and meeting coordination, including scheduling, agenda preparation, and follow-up on action items. • Identify issues proactively, assist in problem-solving, and escalate matters to operations when appropriate. CRM and systems administration • Maintain the company's CRM (e.g., Follow Up Boss): add and remove agents, and input and assign leads by geographic region from sources such as the company website. • Maintain accuracy and organization within CRM systems to support management and leadership functions. • Support promotional and educational content projects and provide agents with general guidance on platform features and content creation. EDUCATION • College/CEGEP diploma or bachelor's degree in marketing, communications, digital media, graphic design, public relations, or a related field. EXPERIENCE • 2 to 3 years of experience in digital media, social media management, or marketing coordination. • Experience marketing events and managing multiple projects or campaigns simultaneously is required. REQUIRED SKILLS AND SPECIALIZATION • Digital marketing and multi-channel campaign management across paid, organic, email, and social. • Paid media setup and optimization (Meta Ads, Google Ads) with performance/ROI reporting. • Social media management across Instagram, Facebook, LinkedIn, TikTok, YouTube, and X. • Photo and video production and editing using Adobe Creative Suite, Canva, and CapCut. • Marketing analytics and reporting: interpreting campaign data, reporting on KPIs, and building reports using platforms such as ReDatum. • Comfort using AI and automation tools in day-to-day marketing and content workflows. • Project and workflow tools (e.g., Asana, Slack) and CRM systems (e.g., Follow Up Boss). ASSETS (AN ADVANTAGE, NOT REQUIRED) • Hands-on experience with AI workflow/automation platforms such as Gumloop or n8n. • Experience with AI app/prototype builders and deployment platforms such as Lovable, Replit, Base44, v0, and Vercel. • Experience using AI assistants such as Claude / Claude Code or ChatGPT for content, automation, or lightweight internal tools and API integrations. • Experience with AI-assisted design/video tools such as HeyGen, Adobe Firefly, or Canva AI. • Familiarity with email marketing and marketing-automation platforms and basic SEO. PERSONAL SUITABILITY • Organized, detail-oriented, and able to manage competing deadlines. • Strong written and verbal communication; team player with cross-functional collaboration skills. • Adaptable and quick to learn new platforms and tools. BENEFITS • Health benefits: eligibility to participate in the Extended Health Benefits Plan (medical, dental, life) after the probationary period. • Other benefits: 15 paid vacation days, 5 paid sick days, and 3 paid personal days per year (prorated in the first year). HOW TO APPLY Please apply with a cover letter and resume. Only candidates selected for an interview will be contacted. Pay: $60,000.00-$65,000.00 per year Benefits: • Casual dress • On-site parking Work Location: In person