Social Media Specialist

Reporting to the Social Media Marketing Manager , you'll lead the delivery of our organic social media strategy, creating engaging content, managing communities and driving audience growth across channels including LinkedIn, Facebook, Instagram, TikTok, X, Threads and YouTube. Working closely with our Paid Social Media Specialist, you'll develop integrated campaigns, leverage audience insights and optimise content performance to strengthen CPA Australia's brand presence and business impact. This is a fixed term contract until July 2027 Key Responsibilities: • Execute CPA Australia's organic social media strategy and audience communication plans. • Create, publish and optimise engaging content across multiple social platforms. • Manage community engagement, respond to enquiries and support reputation management. • Conduct social listening to identify audience insights, emerging trends and content opportunities. • Develop and deliver integrated social media campaigns that support marketing and business objectives. • Drive advocacy, influencer and user-generated content initiatives. • Monitor performance and use insights to continuously improve content and channel effectiveness. • Apply social search optimisation and emerging GEO principles to improve visibility and discoverability. About You • Strong experience in social media, content marketing or digital marketing. • Demonstrated success developing and executing organic social media strategies and campaigns. • Strong content creation, copywriting and storytelling skills. • Experience managing LinkedIn, Facebook, Instagram, TikTok, X, Threads and YouTube. • Expertise in community management, social listening and audience engagement. • Experience using analytics and social media management tools to optimise performance. • Knowledge of influencer marketing, advocacy and user-generated content programs. • Understanding of social search optimisation, AI-driven discovery and emerging social trends. Why We Love Working at CPA Australia At CPA Australia, we’re proud of our vibrant, values-led culture. We live by our core values: Create Opportunity , Pursue Excellence , and Achieve Together —and they shape everything we do. Here’s what makes working here special: • Inclusive culture – We celebrate diversity and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive. • People-first culture – Work alongside passionate, like-minded professionals who strive to be their best. • Hybrid flexibility – Enjoy the balance of working from home and in the office (minimum two days onsite). • Wellbeing matters – Access health and wellbeing sessions, learning labs, and a generous reward and recognition program. • Supportive benefits – Paid parental, volunteer, and study leave, plus the option to purchase additional leave. • Career growth – Take advantage of learning and professional development opportunities. • Global mindset – Be part of a truly international organisation with over 20 offices around the world. • Incentives that reward you – Participate in our annual incentive scheme. • Fast-paced and purpose-driven – Thrive in a dynamic environment where your work makes a difference to our members and the profession. About Us: CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 175,000 members in over 100 countries and regions . Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. We are values-based organisation underpinned by the  CPA Australia Way , which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members. How do I Apply? Click Apply Now to submit your application for this opportunity. To learn more about CPA Australia and other opportunities, please visit our Careers page at https://www.cpaaustralia.com.au/about-cpa-australia/work-with-us/careers