"Marketing executive"

' : - ( - ) Experience: 1+ yrs Location: Pune, Maharashtra, India Job Type: Full-time We are looking for a proactive and results-oriented Marketing Executive to support sales and marketing initiatives and contribute to business growth through effective customer engagement, digital marketing, and market development activities. The ideal candidate will have a good understanding of sales and marketing, digital marketing, customer communication, and MS Office . This role is suited for someone who can support marketing campaigns, generate leads, coordinate with customers and internal teams, and contribute to improving brand visibility and sales opportunities. Requirements Key Responsibilities • Support day-to-day sales and marketing activities to generate leads and business opportunities. • Identify and research potential customers, markets, industries, and business prospects. • Assist in developing and executing marketing campaigns across online and offline channels. • Support digital marketing initiatives across social media, email, websites, search, and other relevant platforms. • Generate, qualify, and maintain leads through various marketing and sales channels. • Conduct outbound communication through calls, emails, social media, and other appropriate channels. • Follow up with prospects and support the sales team throughout the customer acquisition process. • Maintain accurate records of leads, prospects, customer interactions, and marketing activities. • Assist in preparing marketing presentations, proposals, brochures, reports, and other promotional materials. • Use MS Excel, Word, and PowerPoint to prepare reports, presentations, data sheets, and marketing documents. • Track campaign performance, lead generation, customer engagement, and other relevant marketing metrics. • Support website and social media content updates and coordinate with internal or external creative teams when required. • Conduct basic market and competitor research to identify trends, customer needs, and business opportunities. • Coordinate with sales and other departments to ensure timely execution of marketing initiatives. • Assist with customer meetings, promotional activities, exhibitions, events, and other business development initiatives. • Maintain marketing databases, contact lists, campaign records, and other relevant documentation. • Provide regular updates on marketing activities, lead status, campaign performance, and customer feedback. • Identify opportunities to improve marketing processes, lead generation, customer engagement, and overall sales support. • Stay updated on emerging digital marketing trends, tools, platforms, and best practices . What Makes You a Great Fit • 1+ years of experience in marketing, sales and marketing, digital marketing, business development, or a related role. • Good understanding of sales and marketing principles , lead generation, customer engagement, and business development. • Practical knowledge of digital marketing channels such as social media, email marketing, search, websites, and online campaigns. • Strong proficiency in MS Office , particularly Excel, Word, and PowerPoint. • Good communication and interpersonal skills with the ability to interact confidently with customers and internal stakeholders. • Strong written and verbal communication skills. • Ability to conduct basic market research, analyse information, and identify potential business opportunities. • Good organisational and time-management skills with the ability to manage multiple tasks and deadlines. • Comfortable working with lead databases, spreadsheets, CRM systems, and digital marketing platforms. • Proactive, self-motivated, and willing to take ownership of assigned marketing and sales activities. • Strong attention to detail and ability to maintain accurate records and reports. • Ability to work collaboratively with sales, marketing, and cross-functional teams. • Willingness to learn new digital marketing tools, technologies, and industry practices . • A customer-focused and target-oriented approach with a strong interest in building a career in sales and marketing.