Meta Ads Lead

About this Role We're looking for a Paid Media Specialist (Meta) to drive paid social performance across Valerie's portfolio of ecommerce brands.

You'll be responsible for the day-to-day strategy, execution, optimisation, and performance of Meta campaigns across Facebook and Instagram, while also developing your knowledge across TikTok, Google, YouTube, and other acquisition channels.

You'll own campaign budgets and performance targets, audit existing accounts, identify opportunities, and continuously test new approaches to improve results.

You'll work closely with Creative, Analytics, POD, and broader Paid Media teams to turn performance data into better campaigns, stronger creative, and more effective acquisition strategies.

Success in this role isn't measured by simply launching campaigns or hitting a short-term ROAS target; it's measured by how consistently campaign performance improves, how quickly new opportunities are identified and tested, and how effectively your work contributes to profitable growth. You could be a great fit if...

You enjoy being hands-on in Meta Ads Manager and staying close to campaign performance and data. You naturally combine analytical thinking with strong commercial and strategic judgement. You understand how campaign structure, audiences, creative, bidding, budget allocation, and funnel stages work together.

You proactively audit accounts, identify performance gaps, and act on opportunities rather than waiting for direction. You enjoy testing new audiences, creative concepts, campaign structures, and bidding strategies to find what works.

You know how to turn performance data into clear and actionable feedback for Creative and other teams. You thrive in a fast-moving environment where strategies, priorities, and platform best practices continuously evolve.

You are curious about paid media beyond Meta and actively want to build expertise across other platforms. You take ownership of budgets and performance rather than treating campa