Head - Go To Market - FMCG

GTM Head - FMCG Function: Sales & Distribution Experience: 8 - 15 years Education: MBA - Sales & Marketing Industry: FMCG / FMCD / Start-ups About the Role: We are looking for a GTM Head - FMCG to lead national Go-To-Market, sales development and sales transformation initiatives for a large-scale consumer business. The role will drive distribution expansion, market penetration, channel productivity, sales excellence and sales-force effectiveness across Urban and Rural India. Key Responsibilities: - Develop and execute national GTM and sales development strategies aligned with business growth objectives. - Design and implement GTM models to improve market coverage, distribution, penetration and outlet productivity. - Drive sales transformation through data analytics, technology, SFA and process excellence. - Lead initiatives around sales productivity, assortment, spend effectiveness, manpower deployment and sales reporting. - Drive sales excellence and in-store execution through market, consumer and shopper insights. - Develop and implement strategies across Urban & Rural India to bridge distribution and outlet gaps. - Drive trade engagement and channel development initiatives at national/regional levels. - Partner with leadership and cross-functional teams on sales transformation, analytics, technology and capability-building. - Strengthen sales-force capability through hiring, training, performance management, incentives and KPI tracking. - Identify opportunities to improve sales productivity, cost efficiency and overall GTM effectiveness. Candidate Profile: This is a highly specific mandate. Please share your profile only if you closely match the core criteria below. Profiles that do not meet the key requirements may not be considered. - 8 - 15 years of relevant experience in FMCG / FMCD / Consumer / Start-up environments. - MBA / PGDM, preferably in Sales & Marketing. - Strong experience in GTM / Sales Strategy / Sales Excellence / Sales Transformation. - Proven experience in developing and executing national-level GTM and sales strategies. - Strong understanding of distribution, channel development, market penetration and sales productivity. - Experience across Urban & Rural markets is strongly preferred. - Experience in Consumer Care / Personal Care or closely related categories will be preferred. - Strong exposure to Sales Force Automation, Sales Analytics and technology-led sales transformation. - Demonstrated ability to lead cross-functional teams and drive large-scale sales initiatives. Core Competencies: GTM Strategy | Sales Development | Distribution & Channel Management | Sales Transformation | Sales Excellence | Sales Analytics | SFA / Sales Technology | Trade Marketing | Consumer & Market Understanding | Sales Capability Development | Commercial Acumen Note: Please apply/share your profile only if this is an exact or very close match to your experience.