Product Design Lead

Roles & Responsibilities: To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team. Minimum required Accountabilities: - Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web) - Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building - Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions - Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions - Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams - Champion adoption and governance of the organization's design system across the POD - Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices - Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities Additional Accountabilities: - Represent design in cross-functional forums, product reviews and stakeholder governance meetings - Benchmark journeys against industry, competitor and emerging design/AI trends - Contribute to design operations, process improvement and design system evolution at the organization level Major Challenges: - Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions - Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys - Influencing cross-functional stakeholders to prioritize design/UX interventions - Building, mentoring and scaling a high-performing design and testing team Decisions: - Final design direction and sign-off for POD journeys prior to development handoff - Prioritization of the design and testing roadmap within the POD - Selection of design variations to be tested and the success metrics used to evaluate them Other Information: - Total Team Size: As per POD design team structure (between 3 to 13) - Number of Direct Reports: 1 - 2 (Design & Testing Member(s)) - Number of indirect/outsourced reports: As applicable, through the POD structure - Number of locations: 1 (Head Office) - Number of products: As per POD journeys assigned