Brand Lead - Quick Commerce

About the Company: Our client is one of India's fastest-growing quick commerce companies, redefining convenience through technology, speed, and an exceptional customer experience. As the brand continues to scale across cities, we are looking for a dynamic Brand Lead to build a category-defining brand, drive consumer engagement, and create impactful marketing campaigns that accelerate growth. Key Responsibilities: Brand Strategy & Positioning: - Develop and execute the overall brand strategy aligned with business objectives. - Define and strengthen the brand positioning, identity, and messaging across all customer touchpoints. - Build long-term brand equity while driving measurable business outcomes. Integrated Marketing Campaigns: - Lead 360 brand campaigns across Digital, Social Media, Influencer Marketing, PR, OOH, Print, Radio, TV, and Partnerships. - Conceptualize and execute high-impact campaigns that improve awareness, consideration, and customer acquisition. - Own campaign planning, execution, optimization, and post-campaign analysis. Consumer Insights: - Analyze consumer behaviour, market trends, and competitive landscape to identify growth opportunities. - Translate customer insights into innovative marketing initiatives and communication strategies. - Conduct brand health tracking and customer research. Creative & Content Leadership: - Work closely with creative agencies and internal design teams to develop compelling campaigns and content. - Ensure consistency in visual identity, brand guidelines, and communication across all platforms. - Drive storytelling that resonates with modern consumers. What We're Looking For: - 5-7 years of experience in Brand Marketing, Consumer Marketing, or Integrated Marketing. - Proven experience in Quick Commerce, E-commerce, Consumer Tech, Food Delivery, Retail, FMCG, D2C, or Consumer Internet.