Senior Manager - Digital Marketing - Auto/Auto Ancillary

Digital Strategy & Brand Management: - Develop and implement the annual digital marketing strategy across website, social media, search engines and online marketplaces. - Ensure consistent brand positioning and messaging across all digital touchpoints. Lead Generation & Performance Marketing: - Plan and execute campaigns for customer acquisition and lead generation. - Manage SEO, SEM, Google Ads, Display Advertising, YouTube, and social media campaigns. - Optimize campaign performance through analytics and ROI tracking. Social Media & Content Marketing: - Lead content strategy across Facebook, LinkedIn, Instagram, YouTube, and emerging platforms. - Coordinate digital storytelling, product launches, campaign promotions, and customer success stories. - Manage agency partners for content creation and campaign execution. Website & Customer Experience: - Own website strategy, UX enhancement, and conversion optimization. - Improve customer journeys through digital touchpoints. - Implement marketing automation and CRM integration for lead nurturing. Analytics & Insights: - Monitor KPIs including traffic, engagement, leads, conversions and campaign ROI. - Develop dashboards and management reports. - Use customer and market insights to improve marketing effectiveness. Dealer & Channel Support: - Support dealer network with digital marketing toolkits and local campaigns. - Drive dealer digital adoption and online lead management initiatives. Team & Stakeholder Management: - Collaborate with Sales, Product Planning, CRM, Customer Care and Corporate Communications. - Manage digital marketing budgets and vendor relationships.