Brand Marketing Leader (Consumer Internet)

Brand Marketing Leader / Manager Location: Mumbai (Full-Time, 100% In-Office) Experience Required: 4–8 Years Reporting To: Chief Business Officer (CBO) Department: Marketing & Brand Strategy About the Role: We are looking for an ambitious, high-energy Brand Marketing Leader to drive the brand vision, user acquisition, and 360-degree marketing campaigns for our consumer internet product portfolio. Based out of our Mumbai corporate office, you will own the full brand lifecycle—spanning large-scale media planning, impactful television and digital campaigns, growth marketing loops, and strategic agency coordination. You will combine sharp creative storytelling with deep performance and funnel analytics to scale our platform's market share and brand equity. Key Responsibilities & Detailed Breakdown: 1. 360-Degree Brand & Media Planning • Spearhead integrated 360-degree marketing campaigns across TV, Digital, Print, OOH, and Performance marketing channels , driving both top-of-funnel brand awareness and bottom-of-funnel user acquisition. • Formulate and execute comprehensive annual and campaign-level media plans, balancing high-impact mass media reach with precision digital audience targeting. • Own media budgeting, allocation, and ROI tracking to maximize Share of Voice (SOV) and customer lifetime value (LTV) within our target digital demographics. 2. Consumer Planning & Funnel Optimization • Collaborate with product, growth, and data science teams to design targeted behavioral marketing frameworks, lifecycle touchpoints, and user engagement strategies. • Translate complex platform features, product updates, and user value propositions into compelling, culturally relevant consumer campaigns. 3. Agency & Partner Coordination • Serve as the primary custodian of external relationships, leading creative agencies, media planning/buying houses, PR firms, and production partners. • Drive agency deliverables from brief to execution, ensuring strict adherence to timelines, quality standards, and campaign key performance indicators (KPIs). 4. Campaign Performance & Data Analytics • Deep-dive into user acquisition metrics, funnel drop-offs, cohort behavior, and market research to optimize ongoing digital and brand initiatives. • Run rapid test-and-learn pilots, measure key brand health metrics, and iterate strategies based on real-time consumer data. Required Skills & Qualifications: • Work Mode: 100% In-Office (Based in Mumbai). • Experience: 4 to 8 years of core brand marketing experience within fast-paced Consumer Internet, E-commerce, D2C, FinTech, EdTech, or Consumer Tech platforms. • Must-Have Expertise: • Demonstrated hands-on experience owning and executing TV and Digital brand campaigns . • Proven background in strategic Media Planning and Agency Coordination (creative and media buying agencies). • Strong foundation in digital metrics, performance marketing integration, and consumer journey planning. • Competencies: Exceptional storytelling abilities, cross-functional leadership, financial acumen for budget management, and a data-first product mindset. Why Join Us? Operating out of our central Mumbai office, you will work directly alongside executive leadership (reporting to the CBO) to scale a high-growth internet product reaching millions of users, enjoying high ownership, creative freedom, and direct business impact.