Senior Digital Marketing Manager | Toronto-based | Onsite | Entertainment, Events & Hospitality | $7

Senior Digital Marketing Manager | Toronto-based | Onsite | Entertainment, Events & Hospitality | $75k - $90k The Company Our client is a highly regarded hospitality and entertainment group behind an impressive portfolio of restaurants, nightlife destinations, music festivals, live events and lifestyle brands across North America. Known for creating memorable destinations and culturally relevant experiences, the business continues to expand its digital presence and customer engagement capabilities. They are hiring a Senior Digital Marketing Manager to take ownership of digital strategy, performance and customer growth across a diverse portfolio of high-profile brands and experiences. Key Responsibilities: • Develop and execute digital marketing strategies across hospitality, entertainment, music and live events • Own paid media campaigns across Google, Meta, TikTok, YouTube, Snapchat, Spotify and Reddit • Manage budgets, audience targeting, campaign optimisation, testing and performance reporting • Drive customer acquisition, reservations, ticket sales, memberships, loyalty and online revenue • Develop email, SMS and lifecycle marketing campaigns • Lead customer segmentation, personalisation and retention initiatives • Manage and optimise corporate, venue, event and entertainment websites • Improve digital customer journeys, conversion rates, usability and SEO performance • Develop digital campaigns for concerts, festivals, nightlife and major live events • Partner with agencies, promoters, event teams, creative teams and external partners • Support digital activations for sponsorships and brand partnerships • Own SEO initiatives and monitor performance through GA4, advertising platforms and CRM reporting • Translate analytics and customer data into commercially focused recommendations • Identify opportunities across AI, automation, emerging platforms and digital technologies • Lead experimentation and continuous optimisation across the digital ecosystem Desired Skills and Attributes • 5–8 years of progressive digital marketing experience • Strong experience across paid media, performance marketing, CRM, email, SEO and analytics • Proven experience managing multi-brand digital campaigns • Strong understanding of acquisition, conversion, retention and digital commerce • Experience working with digital agencies, media partners and external vendors • Commercially minded with strong analytical and problem-solving capabilities • Excellent project management and organisational skills • Confident communicator who thrives in cross-functional environments • Experience across hospitality, entertainment, live events, music, lifestyle, retail or consumer brands is highly desirable • Familiarity with GA4, Google Ads and Meta Ads Manager • Experience with TikTok, YouTube, Snapchat, Spotify or Reddit advertising is advantageous • Exposure to CRM and marketing automation platforms such as Tradable Bits • Experience with CMS platforms, SEMrush, Ahrefs, email and SMS platforms • Familiarity with ticketing and reservation platforms • Genuine interest in hospitality, music, entertainment, culture, technology and emerging digital trends • Curious, hands-on and comfortable working in a fast-paced creative environment Why Join? This is an opportunity to join an innovative and entrepreneurial organisation where digital marketing directly shapes some of the most exciting hospitality and entertainment experiences in the market. You'll work across restaurants, nightlife, festivals, concerts, events and lifestyle brands, giving you genuine variety and the opportunity to see your campaigns come to life. The role offers significant ownership and influence without traditional people-management responsibilities, making it ideal for a senior digital marketer who wants to remain hands-on. You'll collaborate with creative, marketing, operations, events, partnerships and external agency teams while helping shape what comes next across an ambitious digital portfolio. The role is based full-time in the company's Toronto head office in Yorkville. If you're ready to build, experiment, challenge convention and drive measurable digital growth, this could be your next opportunity. Never miss out on job alerts or interview tips and tricks by following the White Bay LinkedIn page. White Bay LinkedIn page #welcometowhitebay #BrendanGreenway