Senior Brand Manager - AlcoBev

Description: Key Responsibilities: Brand Strategy & Growth: - Own and execute annual brand plans to deliver sustained growth across volume, value, and brand health metrics. - Build differentiated consumer propositions and experiences that enhance relevance and long-term equity. - Identify growth opportunities through consumer insights, portfolio optimization, and innovation pipelines. Innovation & Product Development: - Lead end-to-end innovation initiatives, from concept development to market launch, aligned with consumer trends and business objectives. - Partner closely with R&D, supply chain, finance, and sales to ensure scalable, profitable, and timely launches. Experiential, Events & Integrated Marketing: - Conceptualize and deliver large-scale experiential platforms, events, and on-ground activations that drive engagement and brand affinity. - Oversee fully integrated campaigns across digital, on-ground, and trade channels, ensuring consistency, impact, and execution excellence. Commercial & P&L Ownership: - Own complete brand P&L responsibility, ensuring effective allocation of marketing investments and driving profitability. - Track and optimize key performance metrics including ROI, marketing efficiency, and brand contribution margins. Leadership & Cross-Functional Collaboration: - Lead, mentor, and develop a team of brand executives and agency partners to deliver breakthrough work. - Drive strong cross-functional alignment across marketing, sales, trade marketing, finance, and supply chain teams. Key Competencies: - Strong strategic and commercial acumen, with the ability to translate insights into actionable growth strategies. - Proven brand-building expertise, including impactful campaigns and culturally relevant experiential platforms. - Innovation-driven mindset with hands-on experience launching new products or variants. - High analytical and numerical capability, with confidence in ROI analysis, financial metrics, and P&L management. - Hands-on leader with strong stakeholder and agency management skills. Mandatory Qualifications: - MBA in Marketing or a related discipline from a premier institute. - 8 - 12 years of brand management experience in alcohol, beverage, FMCG, or lifestyle categories. - Proven experience leading large-scale brand events, consumer activations, and integrated campaigns. - Strong exposure to innovation, analytics, and P&L ownership. - Ability to balance strategic thinking with execution excellence. - Excellent leadership, communication, and stakeholder management skills.