Steelbazaar - Head - Sales

HEAD OF SALES Location: Noida Experience: 10 - 18 Years Industry: Steel / B2B Role: Full-Time Leadership About the Role: SteelBazaar is building a technology-led B2B marketplace connecting steel buyers, manufacturers, distributors, traders and suppliers. We are looking for an experienced Head of Sales from the steel industry who brings a strong network of steel buyers and suppliers, understands the nuances of steel transactions, and can build and scale a high-performing sales organization. This is a hands-on business leadership role with ownership of GMV, revenue, margins, customer acquisition, transactions and collections. Key Responsibilities: 1. Sales & Business Growth: - Own GMV, revenue, margins and transaction volumes for SteelBazaar. - Build and execute the sales strategy across steel categories, customer segments and geographies. - Drive the complete funnel: Lead - RFQ - Quote - Order - Fulfilment - Repeat Order. - Build predictable sales pipelines and consistently achieve revenue and transaction targets. 2. Steel Buyer & Supplier Network: - Leverage an established network of steel buyers, manufacturers, distributors, stockists, traders, fabricators, contractors and institutional customers. - Acquire and activate high-quality buyers and suppliers on the platform. - Understand steel products, grades, brands, pricing, availability, regional markets, freight and supply dynamics. - Build strategic relationships with large accounts and drive recurring business. 3. Commercial & Transaction Management: - Lead negotiations on price, quantity, freight, payment terms, advances, credit limits and delivery commitments. - Ensure commercial terms and margins are clearly defined before order confirmation. - Work closely with Operations, Supply and Finance to ensure smooth transaction execution. - Resolve commercial issues related to quality, quantity, pricing, delivery and payments. 4. Credit, Advance & Settlement Management: - Establish strong discipline around customer/supplier advances, credit sales, receivables, debit notes, credit notes, refunds and settlements. - Monitor credit limits, outstanding payments, ageing and exposure in partnership with Finance. - Ensure sales growth does not come at the cost of credit risk or working-capital discipline. - Drive timely collections and resolution of payment disputes. 5. Sales Team Leadership: - Build, lead and scale a high-performance sales team. - Define targets, territories, account ownership, incentives and performance metrics. - Conduct regular pipeline and performance reviews. - Develop a culture of ownership, data-driven selling and strong execution. 6. Key Account Management: - Personally manage strategic buyers and suppliers. - Grow order frequency, average transaction value and share of wallet. - Develop long-term relationships with procurement, commercial, finance and business decision-makers. 7. Technology & Data-Driven Sales: - Use CRM, dashboards and analytics to monitor the sales funnel and team performance. - Work with Product & Technology teams to improve sales workflows and marketplace conversion. - Leverage AI-led capabilities for lead prioritization, buyer-supplier matching, pricing intelligence and sales forecasting. Must-Have: - 10+ years of sales experience in Steel / Metals, preferably in B2B. - Strong understanding of the Indian steel ecosystem and supply chain. - Established relationships with steel buyers and suppliers. - Strong knowledge of steel products, pricing, brands, availability and market dynamics. - Experience handling large-value B2B transactions and commercial negotiations. - Strong understanding of credit sales, advances, receivables, debit/credit notes and settlements. - Proven experience in building and managing sales teams. - Strong negotiation, relationship-building and closing skills. - Commercially sharp with an understanding of margins, working capital and credit risk. - Comfortable with CRM, dashboards and data-driven sales management.