Head - Sales - FMCG

Key Responsibilities: Strategic Sales Leadership: - Develop and implement regional sales strategies aligned with global objectives. - Drive revenue growth through effective pricing, promotions, and portfolio management. - Lead Joint Business Planning with key customers and partners. Market Expansion & Route to Market: - Identify and develop new markets and channels across Africa. - Optimize Route to Market strategies tailored to regional dynamics. - Lead distributor evaluation, selection, and contract finalization. P&L and Budget Management: - Own regional sales budgets, forecasts, and profitability targets. - Maximize ROI across categories and channels. - Monitor and manage trade investments and advertising spend. Customer & Distributor Management: - Build and maintain senior-level relationships with key customers and distributors. - Ensure compliance with trading terms and regulatory requirements. - Drive Perfect Store execution and in-store excellence. Team Leadership & Development: - Lead, mentor, and develop a multi-country sales team. - Foster cross-functional collaboration and engagement. - Build succession plans and develop key talent. Market Intelligence & Innovation: - Analyze competitor activity, market trends, and trade insights. - Collaborate with marketing on product launches and category development. - Drive innovation and renovation to grow market share. Ideal Candidate Profile: Education: - Masters degree in Business Administration, Sales, Marketing, or related field. Experience: 6-14 years in FMCG sales, with 1 to 6 years in senior leadership roles. - Proven success in managing regional sales across Africa. - Strong experience in food and beverage categories. Skills & Competencies: - Strategic thinking and execution - Advanced negotiation and stakeholder management - Export and distributor management - P&L ownership and financial acumen - Multilingual (English, French, Arabic preferred) - High cultural adaptability and global awareness