Paid Social Marketing Consultant (Fintech)

Please note, this posting is to highlight joining Right Side Up 's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff.

We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About The Role We're seeking freelance Paid Social Marketers with deep fintech experience to own paid social strategy and execution for clients in regulated, high-consideration categories.

This is a senior, hands-on specialty: we're looking for operators who are still building and optimizing in Meta themselves, at meaningful spend, inside businesses where creative review, compliance, and testing rigor are part of the job.

The work tends to be less about incremental account maintenance and more about taking channels from zero to one and proving what actually drives incremental volume. Contract projects typically range from 10 to 40 hours per week, depending on client needs and project scope.

Responsibilities

Own day-to-day strategy and execution of paid social campaigns, primarily on Meta, across core products and audiences. Drive efficient volume against aggressive growth targets, with a focus on improving downstream cost per acquisition or cost per funded customer rather than in-platform metrics alone.

Take channels from zero to one where needed, with a rigorous approach to testing, validating, and scaling new campaign structures over a 6 to 12 week horizon. Set clear expectations and success criteria before launching new initiatives, and run them end to end.

Partner with data science and analytics teams on incrementality measurement, including geo-based experimentation, beyond standard