Senior Talent Marketing Manager (All Genders) - Relocation to Munich required

Build the talent engine behind one of Europe's leading e-commerce employers. Most Employer Branding roles focus on content. Most Recruitment Marketing roles focus on campaigns. This role connects the entire talent attraction ecosystem. At zooplus, you'll own the platforms, channels, journeys, insights and strategies that transform employer brand awareness into measurable hiring outcomes across Europe. From our careers site and talent CRM to candidate journeys, analytics and channel performance, you'll create the systems that help great talent discover, engage with and join zooplus. Working alongside our Junior Employer Brand & Social Media Content Manager, you'll ensure our story reaches the right audiences, through the right channels, at the right time. Think of this role as a product owner for talent attraction: combining strategic thinking, digital marketing expertise, data-driven decision making and stakeholder influence. Impact plus innovation. The power of plus. What you'll own Talent Attraction Strategy & Performance You'll own the talent attraction funnel from awareness through to application. • Define and continuously improve our measurement framework and talent marketing dashboard. • Monitor channel, campaign and funnel performance. • Connect marketing activity to application quality, hiring outcomes and source effectiveness. • Turn insights into clear priorities, experiments and optimisation opportunities. Careers Site, CRM & Candidate Experience You'll create seamless digital experiences that turn interest into action. • Own the careers site roadmap, governance and continuous optimisation. • Improve candidate journeys through UX, SEO, accessibility and conversion best practices. • Build and manage talent community and CRM programmes. • Develop scalable nurture and engagement journeys for priority talent segments and markets. Recruitment Marketing & Employer Brand Activation You'll bring our EVP to life across digital channels and candidate touchpoints. • Translate hiring priorities into audience-focused attraction strategies. • Own channel performance across LinkedIn, Glassdoor, kununu and other relevant platforms. • Partner with content, Talent Acquisition and business stakeholders to deliver compelling candidate experiences. • Ensure consistent EVP activation throughout the candidate journey. Technology, Partnerships & Innovation You'll help shape the future of talent attraction at zooplus. • Lead cross-functional projects from idea to implementation and measurement. • Manage agencies, vendors and technology partners. • Collaborate with Technology, Data, Legal and Privacy teams. • Identify opportunities to use AI, automation and emerging technologies responsibly to improve efficiency, insight and candidate experience. What success looks like in your first six months • A trusted talent marketing dashboard with clear KPIs and baseline metrics. • A defined CRM operating model and priority audience segments. • At least one live nurture or re-engagement journey. • Clear ownership and governance of the careers site. • A prioritised optimisation roadmap driven by data and insight. • Strong alignment between Talent Marketing, Employer Branding and Talent Acquisition activities.