Pure Nutrition - Digital Marketing Manager - Marketplaces

Key Responsibilities: Amazon E-commerce Management: - Manage and oversee the day-to-day operations of the brand's Amazon marketplace presence. - Develop and execute strategies to improve product visibility, rankings, traffic, conversions, and overall marketplace performance. - Manage Amazon product listings, including titles, descriptions, keywords, images, A+ content, and other relevant content. - Monitor product availability, inventory levels, pricing, promotions, and overall catalog health. - Identify opportunities to improve product discoverability and customer engagement on Amazon. - Track category trends, competitor activity, pricing, promotions, customer reviews, and marketplace developments. - Coordinate with internal teams to ensure timely product launches, catalog updates, and promotional activities. - Analyze marketplace performance and identify opportunities for revenue and market-share growth. Amazon Advertising & PPC: - Plan, execute, and optimize Amazon PPC and advertising campaigns. - Manage Sponsored Products, Sponsored Brands, Sponsored Display, and other relevant Amazon advertising formats. - Develop keyword strategies, campaign structures, bidding strategies, budgets, and targeting approaches. - Monitor campaign performance and optimize campaigns based on impressions, clicks, CTR, CPC, conversions, ROAS, and sales. - Conduct keyword research and identify high-performing and relevant search terms. - Continuously test and optimize campaigns to improve advertising efficiency and profitability. - Prepare regular performance reports and provide actionable recommendations to improve campaign outcomes. Digital Marketing: - Develop and execute digital marketing initiatives aligned with overall business and revenue objectives. - Support social media, email marketing, influencer marketing, and other digital campaigns. - Coordinate with creative and design teams to develop digital creatives, product communication, promotional assets, and campaign materials. - Monitor website traffic, customer engagement, conversion rates, and digital campaign performance. - Identify emerging digital trends and opportunities relevant to health, wellness, FMCG, and e-commerce consumers. - Support customer acquisition and retention initiatives across digital channels. Marketing & Brand Management: - Support the development and execution of marketing strategies for Pure Nutrition products. - Ensure consistency of brand communication across packaging, product content, digital assets, and promotional campaigns. - Work closely with product, sales, design, and content teams to develop effective marketing communication. - Analyze consumer behavior, market trends, and competitor activities to identify growth opportunities. - Support new product launches, promotional campaigns, seasonal campaigns, and brand-building initiatives. - Coordinate with external agencies, vendors, influencers, and marketing partners where required. Campaign Management: - Plan and execute integrated marketing campaigns across Amazon and other digital channels. - Develop campaign calendars aligned with product launches, business priorities, and seasonal opportunities. - Track campaign performance and prepare regular reports for management. - Analyze campaign data to identify areas for improvement and optimize future campaigns. - Manage campaign budgets, timelines, deliverables, and external partners. - Ensure campaigns are executed within defined timelines and brand guidelines. Analytics & Performance Management: - Monitor key e-commerce and digital marketing metrics to evaluate business performance. - Analyze sales, traffic, conversion, advertising spend, ROAS, customer acquisition, and product-level performance. - Prepare weekly and monthly performance dashboards and management reports. - Use data and consumer insights to identify growth opportunities and improve marketing effectiveness. - Conduct competitor and market analysis to support business and marketing decisions. - Track ROI of marketing initiatives and recommend improvements based on performance data. Team & Stakeholder Collaboration: - Work closely with sales, product, supply chain, finance, design, and content teams. - Coordinate with Amazon marketplace representatives and external agencies. - Manage external vendors and agencies supporting digital marketing and e-commerce activities. - Ensure timely execution of marketing and marketplace initiatives. - Communicate campaign performance, business updates, challenges, and opportunities to senior management. Event & Brand Activation: - Support the planning and execution of product launches, webinars, brand events, and promotional activities. - Coordinate digital and offline brand activation initiatives. - Work with relevant internal and external stakeholders to ensure smooth execution of events and campaigns. - Support influencer and partnership initiatives to increase brand awareness and product adoption. Must-Have Skills: - Years of experience in e-commerce, digital marketing, marketplace management, or performance marketing. - Hands-on experience managing Amazon marketplace operations and product listings. - Strong understanding of Amazon Ads and PPC campaign management. - Experience with keyword research, campaign optimization, and marketplace performance analysis. - Strong understanding of digital marketing concepts and customer acquisition. - Experience working with analytics and performance reporting tools. - Strong Excel/Google Sheets skills for data analysis and reporting. - Ability to analyze marketplace and campaign data and convert insights into actionable strategies. - Strong communication, coordination, and stakeholder management skills. Good to Have: - Experience in health, wellness, nutraceuticals, FMCG, supplements, beauty, or consumer products. - Experience managing multiple SKUs and product categories on Amazon. - Exposure to Amazon Seller Central/Vendor Central and Amazon Brand Registry. - Experience with Amazon A+ Content and enhanced product listings. - Exposure to influencer marketing and social media campaigns. - Experience working with digital marketing agencies. - MBA in Marketing or a related specialization is preferred.