Growth & Marketing Manager

About The Card Company: The Card Company is a new-age fintech and PPI issuer redefining how consumers experience payments. We're building smart, scalable card and wallet products that integrate lifestyle, travel, and financial experiences into one seamless ecosystem. Our mission is to make payments intuitive, rewarding, and meaningful. We're a small, fast-moving team of operators, builders, and thinkers shaping the next generation of digital financial products in India. Role Overview: We're now looking for a Growth & Marketing Manager who can blend strategy, creativity, and analytics to drive user growth and engagement across our payment products. This is a critical role requiring strong strategic thinking, execution rigor, and comfort operating in an early-stage environment. Key Responsibilities: - Own and execute growth strategy across acquisition, activation, retention, and referral channels. - Plan and run digital campaigns (paid, performance, and organic) to drive user growth and engagement. - Drive content strategy across business lines & user cohorts. - Leverage analytics to track performance, identify insights, and optimize ROI across channels. - Collaborate with product, design, and partnerships to align growth initiatives with business goals. - Experiment with new growth loops and channels - test fast, learn fast, and scale what works. - Build strong community and brand recall through targeted communication and engagement strategies. - Drive measurable impact on user acquisition, engagement, and monetization metrics. What We're Looking For: - 2 - 5 years of experience in growth marketing or performance marketing, ideally in fintech, payments, or consumer tech. - Proven experience running data-driven campaigns across digital channels (Google, Meta, affiliates, influencers, etc.). - Understanding of user funnels, retention metrics, and growth experimentation frameworks. - Content creation & editing skills are big plus. - Strong analytical skills - comfortable with metrics, attribution, and marketing tools (GA4, Mo-engage, WebEngage, etc.). - Experience working with PPI / UPI / Digital payment products is a big plus. - Excellent communication and collaboration skills - able to work cross-functionally with product and business teams. - Hustle mindset - thrives in fast-paced, high-ownership, zero-bureaucracy environments. Why Join Us: - Build category-defining payment experiences from the ground up. - Work directly with founders and CXOs in a fast-paced, high-trust environment. - Ownership from day one - your ideas shape the product, partnerships, and growth engine.