GTM Programs, Senior Manager

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.

Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!

About the role We're looking for a highly organized contractor to join our GTM Programs & Campaigns team and help coordinate and execute cross-functional GTM programs, product launches, and integrated marketing campaigns.

You'll work closely with GTM leads and partners across Marketing, Product, Creative, and other teams to keep workstreams organized, remove blockers, and move initiatives from planning through launch.

You will work independently across multiple workstreams, stay on top of the details, and help keep complex, cross-functional marketing programs moving.

Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives Manage assigned workstreams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details Maintain campaign calendars, trackers, launch documentation, status updates, and teamwide program communications Par