Head - Brand & Marketing

: We are looking for an experienced Head Brand & Marketing to lead brand strategy, marketing initiatives, and customer engagement for a textile business. The ideal candidate should have strong experience in the textile, apparel, fashion, or related consumer industry, with a proven track record of building brands and driving measurable business outcomes. Key Responsibilities: - Develop and execute the overall brand and marketing strategy aligned with business objectives. - Drive brand positioning, identity, communication, and long-term brand growth. - Plan and execute integrated marketing campaigns across digital, social, retail, and offline channels. - Lead retail marketing initiatives and promotional campaigns to drive store footfall, customer engagement, and sales. - Manage digital and social media strategy, including content, campaigns, engagement, traffic, and conversions. - Plan and execute events, brand activations, launches, and customer engagement initiatives. - Develop and manage influencer, celebrity, and other strategic brand partnerships. - Oversee PR, media relations, corporate communication, and brand messaging. - Manage creative, media, PR, digital, and other external agencies to ensure quality and timely execution. - Track marketing performance through relevant KPIs, including ROI, ROAS, digital traffic, conversions, customer engagement, and store footfall. - Identify new marketing opportunities, innovative campaigns, and emerging channels to strengthen brand visibility and market presence. - Manage marketing budgets and optimize spends based on campaign performance and business impact. - Lead the marketing team and work closely with sales, retail, merchandising, and business leadership. Required Candidate Profile: - 8 - 12 years of experience in brand management, marketing, or integrated marketing. - Mandatory experience in the textile industry; apparel, fashion, lifestyle, or related consumer businesses preferred. - Strong experience in brand development, marketing strategy, retail marketing, digital marketing, and campaign management. - Proven ability to drive measurable outcomes through marketing initiatives. - Strong understanding of marketing ROI/ROAS, digital traffic, conversions, and store-footfall metrics. - Experience managing agencies, budgets, events, influencers, and brand partnerships. - Strong leadership, communication, stakeholder management, and execution skills. - Demonstrated ability to introduce innovative marketing initiatives and build differentiated brand propositions.