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Website Coordinator (Automotive Advertising)
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Job Description
Join our award-winning A-Team! Ready to produce exceptional results with exceptional people? Get in touch, we would love to get to know you. Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle.
Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.
As a Website Coordinator , you will play a crucial role in maintaining and enhancing the online presence of our clients through regular website updates and audits. Your responsibilities encompass a range of tasks related to content management, compliance adherence, and continuous improvement of website performance.
Position Responsibilities: Content Management: Hide new car specials on the 1 st of the month. Utilizing approved offers, post new vehicles specials with correct linking and tagging. Not responsible for obtaining approved offers. Post client & coop/compliance approved sliders with accurate click throughs and tagging.
Not responsible for creative or compliance approval Update client approved service specials Not responsible for obtaining approved offers.
Complete weekly/monthly desktop & mobile website audits utilizing approved checklist Evaluation of your customer-facing website to screen for design flaws and glitches that may interfere with browsing or purchasing. Reporting of design & development recommendations.
Highlight inefficiencies such as poor optimization, lengthy page loading times, and duplicate content. Spot errors such as broken links, misspelled words, improperly tagged images, and outdated information. Identify oversights such as missing search boxes, contact information, or a clear way to return to your homepage.
Performance – Improve user expe
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