Brand Marketing Manager (TV & Digital Brand, Media Planning, Agency Handling)

Brand Marketing Manager (TV & Digital Brand Experience, Media Planning, Agency Coordination) Job Location - Mumbai Work from office only (5 days) Budget - up to 45LPA Exp - 3 to 8 Years from Consumer Internet Position Overview We are looking for a dynamic Brand Marketing Manager with 3 to 8 years of experience to drive our brand strategy across traditional and digital mediums. In this role, you will lead comprehensive 360° brand campaigns, spearhead media planning initiatives, and act as the primary bridge for agency coordination to ensure seamless execution, high Share of Voice (SOV), and customer acquisition. Key Responsibilities & Scope • 360° Brand Campaigns : Build breakthrough campaigns seamlessly spanning TV (Linear/CTV) and digital channels , OOH, and influencers. • Strategic Media Planning : Spearhead media planning initiatives, defining optimal channel mix, flighting schedules, and budget allocations to maximize reach, engagement, and ROI. • Agency & Partner Management : Drive day-to-day agency coordination , briefing creative and media partners to ensure flawless campaign delivery and brand consistency. • Brand Storytelling & Strategy : Shape compelling brand narratives, translating consumer insights into culture-worthy campaigns that blend mass-market reach with premium brand positioning. • Performance & Data Optimization : Monitor segment-level campaign performance metrics, analyzing engagement, SOV, SOE, and customer acquisition data to optimize future strategies. • Cross-Functional Collaboration : Partner closely with Creative, Media, Product, Digital, Sales, and Growth teams to align marketing initiatives with business goals. Must-Have Qualifications & Skills • Experience : 3 to 8 years of progressive brand marketing experience (Consumer Tech, Internet, or Premium Consumer Brands preferred). • Channel Expertise : Proven hands-on experience managing integrated campaigns with strong exposure to TV and digital brand experiences . • Core Competency : In-depth expertise in media planning and strategic channel distribution. • Operational Excellence : Strong creative and media agency coordination and vendor management capabilities. • Mindset : A sharp combination of creative storytelling instinct and data-driven thinking.