Digital Marketing Manager

Build, plan and implement the overall digital marketing strategy Manage the strategy Manage and train the rest of the team Stay up to date with the latest technology and best practices Manage and oversee various digital marketing channels Measure ROI and KPIs Prepare and manage the digital marketing budget Oversee all the company's social media accounts Suggest activities for improving the quality of online content Track and measure SEO and Google Analytics metrics and provide reports Build an inbound marketing plan Research and forecast future sales and performance trends Lead, supervise and motivate members of the digital marketing team Research competitors and provide suggestions for improvement Keep abreast with industry and market trends and best practices RequirementsDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement BS/MS degree in marketing or a related field. Proven working experience in digital marketing BenefitsPF cover. Mobile reimbursement. Travel reimbursement. Target based incentives. Leaves and other company benefits.