Product Marketing Manager - Healthcare Technology

Role: Product Marketing Manager Experience: 6 - 15 years Location: Hyderabad, 3 days a week work from office. Role Overview: We are looking for a strategic and creative Product Marketing Manager for one of our clients to bridge the gap between product development and marketing, ensuring the products value is clearly and actively communicated to the target audience. The PMM will be responsible for developing and executing go-to-market strategies, crafting compelling messaging, conducting competitive research, and collaborating with cross-functional teams to support product growth and success. Key Responsibilities: - Conduct in-depth research on the target audience, market trends, and the competitive landscape to identify growth opportunities and shape marketing strategy. - Plan and execute end-to-end product launch strategies, including positioning, messaging, target channels, and promotional tactics. - Create clear, compelling, and consistent messaging across digital and online channels such as websites, social media, advertising, and sales collateral. - Define and articulate the unique value of the product, ensuring messaging resonates with the target audience and differentiates from competitors. - Work closely with product managers, sales teams, and marketing functions to align on strategy and ensure seamless execution of marketing plans. - Track key performance metrics, analyse campaign outcomes, and make data-driven adjustments to improve reach and engagement. - Provide product training and marketing resources to the sales team, ensuring they are equipped with the knowledge and tools to drive conversions. - Monitor competitor activity, assess their strengths and weaknesses, and identify opportunities for messaging and positioning. Professional Evolution: You will evolve as a Product Marketing Leader across four key dimensions: - Working with the team Driving alignment across cross-functional teams for consistent product promotion - Working with the process Implementing structured, repeatable marketing processes for maximum impact - Working with the product Translating features into value-driven stories for target audiences - Working with the world Crafting narratives that resonate with the broader market, customers, and partners. Who would be a good fit: - 6+ years of experience in product marketing, preferably in technology or AI-driven industries, healthcare domain. - Proven track record of creating go-to-market strategies and launching successful products. - Strong research and analytical skills to identify market trends and customer insights. - Excellent communication skills both written and verbal with a strong command of B2B messaging. - Experience developing marketing collateral across multiple channels. - Proficiency in tools like Jira, Confluence, and CRM/marketing automation platforms. - Ability to work cross-functionally and manage multiple stakeholders. - Familiarity with SaaS or enterprise software products. - Understanding of buyer journeys and sales enablement techniques. - Knowledge of healthcare or AI industry trends and regulations. - Experience in tracking marketing performance metrics and optimizing campaigns. - Exposure to Agile or iterative product development environments.