TMRW - D2C Performance Marketing Manager

Key Responsibilities: Campaign Management & Execution: - Plan and execute end-to-end performance marketing campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram). - Drive customer acquisition and revenue targets in line with brand goals. - Define and execute bidding strategies, experiments, and A/B tests to optimize campaigns. Data Analysis & Optimization: - Analyze performance metrics (CAC, CVR, RTO/RVP, prepaid %, LTV) to identify insights and growth opportunities. - Use attribution tools and data-driven forecasting to maximize ROI and improve funnel performance. - Recommend website merchandising strategies and conversion optimization initiatives. Stakeholder & Budget Management: - Manage end-to-end stakeholder relationships to ensure alignment on goals and deliverables. - Effectively allocate and optimize marketing budgets across channels. Creative Collaboration: - Work closely with the creative team to develop performance-ready ad creatives. - Provide input on messaging and visual direction to enhance engagement and conversion. E-commerce Platforms: - Manage and track campaigns integrated with platforms like Shopify, Magento, or other e-commerce CMS. - Recommend enhancements to website structure and customer journey. Required Skills & Experience: - Minimum 5+ years of hands-on experience in performance marketing, with 3+ years in a D2C environment. Expertise in: - Google Ads (Search, Shopping, Performance Max, YouTube) - Meta advertising (Facebook, Instagram) - Deep understanding of: - Customer acquisition costs (CAC) - Conversion rate optimization (CVR) - Return to Origin/Return vs. Purchase (RTO/RVP) - Prepaid percentage and other key D2C KPIs - Experience in performance forecasting, budget management, and revenue planning. - Proven ability to run experiments and optimize campaigns using attribution and analytics tools. - Familiarity with Shopify, Magento, or similar platforms. - Strong analytical, problem-solving, and project management skills. - Excellent communication and stakeholder management. Good to Have: - Experience in brand media planning and optimizing top-funnel KPIs. - Exposure to affiliate marketing and programmatic advertising. - Knowledge of broader e-commerce growth strategies.