Product Marketing Manager

• Impacteers.com is a purpose-driven career development platform that empowers students, professionals, and startups through skill-based hiring, mentorship, and upskilling. We connect talent with meaningful opportunities and help companies build impactful teams. Role Overview • Were looking for a strategic and creative Product Marketing Manager to lead go-to-market efforts, drive user engagement, and shape the narrative around our platform's features and mission. You'll work closely with product, growth, and community teams to position Impacteers as the go-to destination for career transformation. Key Responsibilities • Develop and execute go-to-market strategies for new features, tools, and services. • Craft compelling product messaging and positioning for diverse user segments (students, professionals, startups). • Conduct market research, competitor analysis, and user feedback studies to inform product strategy. • Collaborate with product and UX teams to ensure feature adoption and user satisfaction. • Create and manage multi-channel campaigns (email, social, SEO, webinars) to drive engagement and conversions. • Build and maintain product collateral including landing pages, case studies, demo decks, and explainer videos. • Track and report on KPIs such as activation rate, feature usage, and retention. Required Skills & Experience • 4–6 years in product marketing, preferably in EdTech, HRTech, or SaaS. • Strong understanding of user personas, customer journeys, and lifecycle marketing. • Experience with growth tools like HubSpot, Mixpanel, Google Analytics. • Excellent storytelling, copywriting, and content strategy skills. • Ability to work cross-functionally and manage multiple projects. • Passion for career development, education, and social impact. Skills: Market Research, product strategy , Data Analytics, Digital Marketing, Competitive Analysis Experience: 5.00-10.00 Years