Manager, Multi-Touch Attribution

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford , you can build more than vehicles. Come build what matters. Do you believe data tells the real story?

We do! Redefining mobility requires quality data, metrics and analytics, as well as insightful interpreters and analysts. That's where Global Data Insight & Analytics makes an impact. We advise leadership on business conditions, customer needs and the competitive landscape.

With our support, key decision makers can act in meaningful, positive ways. Join us and use your data expertise and analytical skills to drive evidence-based, timely decision making. In this position...

Ford Marketing Analytics is seeking a highly capable, technically grounded, and detail-oriented Manager to lead the team responsible for the enterprise's Multi-Touch Attribution (MTA) capability.

This leadership role will manage a team of 8 people responsible for vendor data management, marketing analytics request intake and delivery, marketing taxonomy governance, and the analytical methods that underpin attribution insight, in partnership with Ford 's media agency.

This team plays a critical role in enabling Marketing to understand the effectiveness and efficiency of its media investments across the customer journey.

The team's work spans managing the relationship and data pipeline with Ford 's MTA vendor, fielding and prioritizing analytics requests from Marketing stakeholders, applying statistical and data science methods to validate and enhance attribution outputs, delivering dashboards and reporting that translate attribution data into actionable insight, and ensuring the campaign taxonomy that underpins all attribution data is accurate, consistent, and governed in close partnership with the agency.

This individual will combine strong data science, data management, analytics, and