Primit - Lead Product Designer

Role Overview: We're hiring a Lead Product Designer for the Mumbai location for one of our leading brands in B2C Consumer Tech. Roles & Responsibilities: As a Product Designer (Growth), you'll be the design force behind our growth initiativesobsessing over conversion funnels, user onboarding, engagement mechanics, and monetization touchpoints. You'll combine deep UX expertise with a growth hacking mindset, leveraging data and experimentation to design experiences that drive measurable business impact. What Youll Do: - Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization. - Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates). - Lead experimentation through designcreate A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements. - Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms. - Translate growth insights into design solutionsturn user behavior data, cohort analyses, and business requirements into high-impact user experiences. - Design scalable growth systemscreate templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives. - Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics. - Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations. - Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking. Growth-Specific Focus Areas : - User acquisition and conversion optimization. - Onboarding and activation experience design. - Subscription and monetization flow optimization. - Retention and re-engagement campaign design. - Referral and viral growth mechanism design. - Personalization and recommendation interface design. Requirements: - Experience: 7-12 yrs - Looking for immediate joiners or those who can join within a max of 30 days. - Design degree from a reputed institute is a must (Tier 1 or Tier 2 institutes preferred). - Candidates with a design degree from other institutes may also be considered, provided they have a strong and relevant design background with proven experience.